14 Sep 2021
Puff the Magic Ad Man
Learn about the distinction between puffery in advertising (i.e., exaggerating the quality of a product or service) and objective advertising claims that require substantiation, and the relevant federal statutes and regulatory authorities that govern and enforce such advertising claims.
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Use this checklist as you distinguish between advertising claims and puffery.
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Use this checklist to ensure that advertising claims are properly substantiated.
- Advertising Regulation Fundamentals
Gain an overview of major sources of advertising and marketing regulation, including federal and state regulation, and self-regulation via nonprofits and industry/trade associations.
- Advertising and Marketing Claims
Read about the two major types of claims made in advertising and marketing materials: express claims and implied claims.
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