atVantage Helps Firm Better Serve Existing Clients and Identify Opportunities to Grow Revenue and Measure ROI

May 7, 2007 — New York, NY, May 7, 2007 - LexisNexis today announced that Best Best & Krieger LLP (BB&K), a full-service law firm with eight offices throughout California, selected the LexisNexis® atVantage™ business development solution to support the firm’s marketing and business development efforts. BB&K will use the business development tool to identify and qualify new opportunities, markets and trends, and track the competition.

With exclusive and distinctive content including approximately 45 million company records in its database, atVantage is a business development solution that helps firms analyze and track growth opportunities, monitor industry and market trends and evaluate competing firms. BB&K will share atVantage findings with firm attorneys regarding litigation and transaction patterns of prospective and current clients prior to responding to a Request For Proposal (RFP) or holding a meeting.

“By using atVantage, we have a much better idea of how to respond to RFPs,” explained Mark Gediman, director of information services at BB&K. “Having a solid understanding of client needs is the critical first step in winning their business. atVantage more than meets our requirements in this regard.  An atVantage report is a must have before an interview or RFP.”

According to decision makers at BB&K, another benefit of atVantage is that it provides a complete picture of company litigation and merger and acquisition activities, revealing information that allows BB&K to discover opportunities to add value. In addition, atVantage reveals which competitors may be vying for similar opportunities. Arming professionals with this and other client information also helps tremendously in new business generation.

“Through a simple search, the information needed to make successful business development outreach is put at our fingertips,” said Gediman. “The firm win-rate has increased significantly since using atVantage.”

BB&K conducted a thorough search for a business development solution before choosing the atVantage business development solution. Compared to its competitors, atVantage was a more robust tool that better assisted BB&K in prospecting and identifying new markets, not to mention easier to use. BB&K also chose atVantage because of its ability to simply and easily collect information that is most helpful in providing legal services to public agencies, as these organizations comprise a majority of BB&K’s client base.

“Before using atVantage, research was a tedious process that took days to complete, if not longer,” said Gediman. “We had to initiate individual searches on individual attorneys and each of their cases in each of the respective jurisdictions, then analyze our findings. Projects like this could take too long and cost us our competitive edge. With atVantage, all the information we need is gathered in just mere minutes. The amount of time and energy atVantage saves is striking.”

“Competitive Intelligence (CI) as part of the overall business development process is gaining increased awareness among law firms today, and Best Best & Krieger is certainly ahead of the curve by adopting CI-friendly processes across the organization,” said Mason White, vice president of LexisNexis atVantage. “We believe atVantage will help the CI team at BB&K expand its current customer base even further.”

atVantage is part of the LexisNexis® Client Development solutions line, an industry-leading portfolio of networking and marketing tools designed to help firms target clients, build their brands, uncover new business and enhance client service. The Client Development solutions line reflects a commitment by LexisNexis to lead the industry in providing tools firms need to support all aspects of their practice, including the client development tools to help professionals and firms grow their businesses.

About LexisNexis

LexisNexis® ( www.lexisnexis.com) is a leading provider of information and services