Video Feature Enhances Ability for Clients to Research Prospective Attorneys, Supports LexisNexis® Total Practice Solutions Strategy

February 7, 2008 — New York, NY, February 7, 2008 - As online video grows in popularity across American society, and as technology advances to make it easier to produce, post and watch online video, new opportunities for law firms to market themselves are emerging. To capitalize on this trend, LexisNexis today announced a new capability that enables law firms to create and post videos as part of the marketing options on the Martindale-Hubbell® lawyers.comSM and martindale.com® online legal directories. In addition to opening up a new way for firms to sell themselves, the video feature also allows potential clients to “visit” and assess law firms without leaving the comfort of their homes or offices.

“Lawyers are increasingly embracing new ways to differentiate themselves and attract new business while consumers and small business professionals are eager to learn more about a lawyer or firm's philosophy and demeanor prior to hiring the firm,” said Sharon Lubrano, vice president, lawyers.com for LexisNexis. “Our new online video capability meets both of these needs with an exciting option that allows firms to showcase their expertise and provides clients with additional decision-support information.”

Each online video at the Martindale-Hubbell sites is professionally produced by TurnHere, Inc, a leading online video solutions platform. The videos typically feature lawyers in the firm talking about their services and areas of expertise while showcasing the style and approach of their practices. One of the first firms to post their video on lawyers.com is Kardos, Rickles, Bidlingmaier and Bidlingmaier with offices in Newton, PA and Trenton, NJ.

TurnHere’s authentic, high-quality, low-cost videos allow attorneys to convey their individual style and approach through an innovative and growing new medium. The format and style of each video is determined by the attorneys. Videos provide attorneys with an opportunity to showcase their individual approach and can differentiate their firms from potential competitors—giving viewers the chance to make a more informed decision. A variety of video packages are available, and pricing is determined by location and duration of the video shoot.

“Most attorneys have their own Web sites and are becoming comfortable with Web 2.0 options such as online video. As search engines begin to include videos and other media in search results, we expect early adopters of this service to benefit from increased online visibility,” said Nicholas Karrat, senior director of alliances for Martindale-Hubbell. “Martindale-Hubbell has been a leader in connecting law firms to potential clients, and we are excited to add online video to the complete set of Total Practice Solutions capabilities we offer law firms to better manage the business and practice of law.”

Legal professionals can get tips, info and join in conversation about online video and a wide variety of other topics at the new martindale.com blog at www.martindale.com/blogs or the lawyers.com blog at www.lawyers.com/our-blog/.

About LexisNexis

LexisNexis® (www.lexisnexis.com) is a leading global provider of business information solutions to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis® and Nexis® services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in more than 100 countries with 13,000 employees worldwide.