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Patent Trial and Appeal Board
June 3, 2021, Decided
Appeal 2020-001360 ; Application 15/606,955 ; Technology Center 2400
USPTO Bd of Patent Appeals & Interferences; Patent Trial & Appeal Bd Decs.
FRAHM, Administrative Patent Judge.
DECISION ON APPEAL
STATEMENT OF THE CASE
Appellant 1 appeals under 35 U.S.C. § 134(a) from a Final Rejection of claims 1-20. We have jurisdiction under 35 U.S.C. § 6(b). We reverse.
DISCLOSED AND CLAIMED INVENTION
According to Appellant, the disclosed invention, entitled "Local and General Advertisement Spot Allocations" ( see Title), "relates generally to broadcast media inventory, and more particularly to managing the allocation of broadcast media inventory between local spot blocks and general, or network, inventory" (Spec. P 2). Referring to Figure 1, Appellant's
[m]edia broadcasting system 100 includes media automation system 110, for example a NexGen(R) automation system, which can be used to control and automate various media broadcast functions; and traffic and billing system 120, for example a Viero(R) traffic system, which may be used to provide control for various traffic and billing functions such as entering and editing orders, and scheduling spots. Media Broadcasting System 100 also includes a general advertisement [*2] system 122, sometimes referred to as an external advertisement system or a network advertisement system, which may be used for provisioning general advertisement content for broadcast airplay via the traffic and billing system 120. The traffic and billing system 120 and the general advertisement system 122 may communicate via a network interfaces with each other to coordinate local and general advertisement content
(Spec. P 29).
Claim 1, reproduced below, is illustrative of the claimed subject matter:
1. A system comprising:
a media automation system including a processing device programmed to play-out media items for broadcast in accordance with a broadcast log;
a traffic system coupled to the media automation system, the traffic system including at least one processor programmed to:
Full case includes Shepard's, Headnotes, Legal Analytics from Lex Machina, and more.
2021 Pat. App. LEXIS 3170 *
Ex parte JEFFREY LEE LITTLEJOHN, DANIEL N. MACTIERNAN, AMIT AGGARWAL, PATRICIA D. ROBERTS, KATHLEEN BROUGHAM, and JEFFREY JOSEPH AUGUSTYN
[*1] ROUTINE OPINION. Pursuant to the Patent Trial and Appeal Board Standard Operating Procedure 2, the opinion below has been designated a routine opinion.
advertize, inventory, indefiniteness, anticipate, external, rejected claim, broadcast, embodiment, invent, traffic, media, automate, teach, prior art, message, station, buffer, reply, billing system, skill, spot, log, map