Manage Marks Like a Pro: Trademark Portfolio Protection & Enforcement

Dive into a comprehensive guide on creating, maintaining, enforcing, and defending your portfolio of trademarks and service marks. This practice note discusses the need for regular trademark audits; trademark clearance searches and registration; steps to address trademark infringement, counterfeiting, and other unauthorized uses of your trademarks; and trademark maintenance, renewal, and recordation.

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Related Content                                 

• Trademark Registration and Maintenance Resource Kit
  Explore further guidance on trademark registration and maintenance with this resource kit providing an overview of drafting, filing, and prosecuting trademark applications, maintaining and renewing trademark registrations, and other post-registration issues.

• Trademark Fundamentals
  See this overview of key trademark law principles, including the requirements for trademark protection, ownership, proper trademark usage, the ways in which trademark rights may be lost (e.g., through abandonment, genericide, naked licensing, or assignments in gross), and limitations on trademark protection (e.g., the first-sale doctrine, descriptive and nominative fair use, laches, acquiescence), enforcement, and remedies.

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