Review this exciting guide to some of the recent content additions to Practical Guidance, designed to help you find the tools and insights you need to work more efficiently and effectively. Practical Guidance...
By: Romaine Marshall and Jennifer Bauer , Polsinelli PC This article addresses the broad scope of artificial intelligence (AI) laws in the United States that focus on mitigating risk, and discusses the...
By: Bijan Ghom , Saxton & Stump This article addresses existing deepfake technology and covers topics such as the available platforms to both create and detect deepfakes and the best practices for...
By: Ellen M. Taylor , SLOAN SAKAI YEUNG & WONG LLP THIS ARTICLE ADDRESSES THE BROAD SCOPE OF artificial intelligence (AI) laws in the United States that focus on mitigating risk. AI-driven employment...
By: Jessica Bishop and Sarah Stothart , GOODMANS LLP This checklist provides an overview of key legal considerations attorneys should review when advising clients on negotiating and drafting contracts...
Copyright © 2025 LexisNexis and/or its Licensors.
By: Ronald J. Levine HERRICK, FEINSTEIN LLP
THIS ARTICLE DISCUSSES HOW TO MAKE pitches for new litigation business and covers topics such as preparing the presentation, effective communication techniques, and following up after the pitch.
Too many litigators follow the same game plan when offered an opportunity to meet with a potential client to pitch for business. They will assemble a few available partners, and possibly a senior associate, and load the firm’s generic slides on a laptop. The slides will inevitably list the firm’s practice areas, major matters, and a few statistics about the firm. If they can find a few minutes during the ride to the meeting, the pitch team may decide who is going to take the lead. They might even kick around a few ideas on how the firm might handle the matter.
Extra advance time and effort spent appropriately, though, can dramatically improve your chance of landing the potential litigation.
In order to have an effective pitch, there are five essential steps to follow:
By following these steps, you can significantly increase your chances of getting retained for the matter. Even if you do not get hired, you may well be invited back in the future to be considered for other opportunities.
Whenever you are invited to pitch for a new matter, you should try to find out from your contact (usually the in-house counsel) the following information:
Gathering as much of this advance intelligence as possible will pay off when preparing for the meeting. Your goal will be to know the client and your audience, understand the assignment, and deliver the information the client is seeking. You will want to connect with the client, let the client know what you plan to do for the client, and convey how your firm’s “special sauce” differentiates your firm from the competitors “special sauce” differentiates your firm from the competitors who have also been invited to pitch.
Ronald J. Levine is counsel at Herrick, Feinstein LLP. He is an accomplished litigator with 35 years of experience advising consumer products companies in complex commercial litigation, with a focus on class actions and other multi-party litigation. A pragmatic advisor who helps clients anticipate, minimize, and resolve the financial and reputational damage arising from litigation, Ron regularly counsels clients on crisis management strategies, social media and privacy issues, and professional responsibility concerns.
To find this article in Practical Guidance, follow this research path:
RESEARCH PATH: Civil Litigation > General Litigation > Practice Notes