Avoiding Company Liability When Using Cross-Device Tracking Data
By: Nicholas R. Merker and Blaine L. Dirker, ICE MILLER LLP
As Internet-connected mobile devices (e.g., smartphones, laptops, tablets, wearables, smart appliances, etc.) have become seemingly ubiquitous, consumers now have more ways than ever to access the Internet to interface with social media accounts, check e-mail, purchase goods and services, seek medical advice, watch cat videos, etc. However, consumers...