Have summaries of our latest blogs delivered to your inbox, so you can stay up to date on the topics and current events that matter to your business.
If you’re writing a novel, you need to know the audience you’re writing for. Your story and tone will be different if you’re writing a fantasy novel for pre-teens versus a historical...
Environmental, social and governance (ESG) performance plays a critical role in how consumers, employees and investors are making business decisions. In fact, When Edelman released its 22 nd annual Trust...
Some have decried social media as the “death of journalism,” but this isn’t a new complaint. In fact, the downfall of “traditional journalism” has been a point of contention...
A PR campaign is like the most magnificent tree you’ve ever seen, and if it’s done correctly, you can build a whole content forest. But you need a solid foundation from which the tree (the...
Podcasts, blogs and social media sites make it easy for anyone to share their thoughts—who among us hasn’t sent a hastily-typed missive into the ether for our friends and followers to enjoy...
Whether you’re conducting research to capture business intelligence, to support SWOT analyses, or to understand emerging risks, you need to see the whole picture. And that’s not something you can do with only a fraction of the facts, especially when some facts are questionable. Misinformation can hurt companies’ business decisions, customer perceptions and investor trust. In fact, the European Union over the past two years has debated and strengthened legislation regarding misinformation and disinformation citing how harmful they are to the public at large. And while there is no easy answer to curbing misinformation, it important to understand the causes to identify how to avoid and mitigate misinformation.
Why is misinformation so pervasive?
Avoiding misinformation can feel impossible, but we’re here to help. Learn more about 4 root causes of misinformation along with how they may impact your business and how to avoid them with our latest white paper: Tracking Down the Source.