Reputational damage can escalate within hours. One comment on social media, one critical blog post, or a sudden spike in negative press, can trigger a series of events that leaves brands in challenging...
Public relations (PR) teams are often measured by media coverage, share of voice, sentiment shifts, and crisis response metrics. These are known as lagging indicators . They measure impact after events...
Artificial intelligence (AI) offers an incredible amount of opportunity from enhancing productivity to managing information. But, because AI "learns" from the data you give it, it's critical...
Brand recognition in a constantly evolving media landscape requires well-planned public relations (PR) campaigns. Simply having a message isn't enough. To truly stand out and make an impact, you need...
A consulting proposal sets the standard for your future relationship with a potential client. So why do consulting firms often rush pitch development? Recycled data paired with shallow analysis creates...
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Whether you’re conducting research to capture business intelligence, to support SWOT analyses, or to understand emerging risks, you need to see the whole picture. And that’s not something you can do with only a fraction of the facts, especially when some facts are questionable. Misinformation can hurt companies’ business decisions, customer perceptions and investor trust. In fact, the European Union over the past two years has debated and strengthened legislation regarding misinformation and disinformation citing how harmful they are to the public at large. And while there is no easy answer to curbing misinformation, it important to understand the causes to identify how to avoid and mitigate misinformation.
Why is misinformation so pervasive?
Avoiding misinformation can feel impossible, but we’re here to help. Learn more about 4 root causes of misinformation along with how they may impact your business and how to avoid them with our latest white paper: Tracking Down the Source.