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Distinguishing between brand identity and corporate identity can be challenging, as the average retail consumer may not be aware of (or interested in) the corporate ownership of products they use every...
Recent years have shed light on the criticality (and fragility) of the global supply chain , due to the pandemic, geopolitical tensions, and economic repercussions of inflation, to name a few. Maintaining...
Nonprofits face an uphill battle at the end of every year when “Giving Season” hits hard. The needs to balance incoming donations, pursue new and old donors, and meet specific year-end goals...
As organizations gear up for 2024’s Giving Season, we’re calling attention to areas of fundraising that you might be undermining. Peer-to-peer fundraising, as a newer method, is certainly underestimated...
When crafting (or refining) a fundraising strategy, professionals are bound to get lost in the jargon of the industry. And for good reason: terms like “donor prospecting” and “donor profiles”...
Whether you’re conducting research to capture business intelligence, to support SWOT analyses, or to understand emerging risks, you need to see the whole picture. And that’s not something you can do with only a fraction of the facts, especially when some facts are questionable. Misinformation can hurt companies’ business decisions, customer perceptions and investor trust. In fact, the European Union over the past two years has debated and strengthened legislation regarding misinformation and disinformation citing how harmful they are to the public at large. And while there is no easy answer to curbing misinformation, it important to understand the causes to identify how to avoid and mitigate misinformation.
Why is misinformation so pervasive?
Avoiding misinformation can feel impossible, but we’re here to help. Learn more about 4 root causes of misinformation along with how they may impact your business and how to avoid them with our latest white paper: Tracking Down the Source.