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3 Signs That Your Media Monitoring Tool is Underperforming

June 10, 2021

With an average of four million news articles and social media posts published every day, PR professionals are working harder than ever to navigate the current media climate and its limitless stream of content. 

Since time is of the essence, let’s cut to the chase. While there are an abundance of media monitoring tools available, chances are your current platform is not working as hard as it could be. You may not only be wasting time; you may also be missing out on key insights across brand health, competitive trends and emerging opportunities. 

So how do you know if your service is subpar? Here are three questions to gauge your existing pain points and evaluate potential solutions. 

Do I suspect I’m missing important coverage even though I’m struggling with information overload?

With a comprehensive library across 100,000 broadcast, print and news sources and 2.5 million social media feeds, Nexis Newsdesk content is screened to exclude less-than-credible sources and include premium paywall coverage. The depth and breadth of our carefully curated content ensures users are not inundated with irrelevant, incomplete search results. It also saves time by providing an all-in-one solution to search, analyze, monitor and share market intelligence. 

If I’m paying for my service, why do I run into search and analysis restrictions? 

While many platforms charge additional fees to run searches past a modest threshold, Nexis Newsdesk users enjoy unlimited, customized searches across all media types spanning many diverse geographies. Better yet, Nexis Newsdesk users can easily customize search filters and modify saved searches to capture real-time insights and drive deeper insight.

Why can’t I easily share streamlined reports and interactive visuals? 

Nexis Newsdesk allows users to easily export and embed interactive charts across the web, email and other important platforms without the hassle of cumbersome formatting issues. Nexis Newsdesk also offers snapshot and deep-dive reports for key stakeholders spanning brand health and benchmark analysis to industry and media landscape reviews. 

If you want to level up your expertise with deeper media insight, now is the time and the Nexis Newsdesk free trial is your opportunity. Even our trial process is a cut above the rest—designed for immediate value with no lengthy demo or other steps required. Just click the trial button below and fill out a brief contact form to receive a free trial ID.  

Ready. Set. Trial! Sign up for a free, 7 day Nexis Newsdesk trial with no obligation. 

 

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