In a perfect world, there would be no need for PR professionals to create a crisis communications strategy. They wouldn’t have that pervasive sense of dread that a brand perception misstep loomed around the corner. They also wouldn’t need to worry about...
If you're a PR professional, chances are, you're going to be responding to a crisis at some point. And instead of getting caught without a strategy when that time comes, you need to be proactive so you're never left in the lurch. There are many ways...
The stakes have arguably never been higher for public relations professionals. The channels, technologies and platforms that make up today’s modern communications landscape deliver as much uncertainty as they do opportunity. A negative news story can get...
Do you know what makes a good crisis communications strategy ? It’s not about developing a perfect roadmap that tries to account for every possible scenario; rather, it’s about anticipating the most likely scenarios while being prepared for the unexpected...