Bolder questions and answers. Better cross-functional collaboration. Broader audiences. These demands on the Market and Competitive Intelligence (M&CI) professional’s time have created pressure to evolve—and in some cases fundamentally...
In today’s digital world, information is easy to find and access. And yet… it isn’t. Search tools have huge databases of content—Nexis itself has 45,000 sources! This can be daunting when you’re looking for something specific...
As siblings in the marketing mix family, earned media and paid media each have their unique strengths. There’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities...
Nexis for Competitive Intelligence , is a next-level competitive analysis platform that allows users to quickly and easily compare key business indicators—such as financials, news, M&A activity and more—for up to six companies, all in...
When Harvard Business Review surveyed competitive intelligence professionals, 45 percent of respondents said their analysis wasn’t having an impact on major decisions. What’s more, 33 percent said their reports were simply used to “ratify”...
If we’ve learned anything in 2020, it’s that we live in an unpredictable, rapidly changing world. As an information professional, your knowledge, and skills—combined with data and emerging technologies—can help you prove AND expand...