A PR campaign is like the most magnificent tree you’ve ever seen, and if it’s done correctly, you can build a whole content forest. But you need a solid foundation from which the tree (the brand) can grow. That comes from a thorough understanding...
With the continued economic uncertainty, many PR professionals are faced with no choice but to trim their budgets and make do with less. If you’re in such a predicament, here are some tips for doing your part to keep your company or firm as economically...
The success of a political campaign hinges on having access to the right information at the right time. But political research is costly. And to make the most of it, campaign managers and their teams need more than a large quantity of information on potential...
PR and communications professionals know that understanding brand performance and audience sentiment is twofold. On one hand, they must cast a wide enough net to consume the millions of news articles, social posts, television and radio broadcasts, blogs...
Let’s say you want to get the word out about a new product launch. You and your PR communications team craft a press release. The press release goes through a few internal iterations until all stakeholders are happy and it’s finally pushed...
Sara DeSmidt is a senior product manager with LexisNexis. She’s passionate about what she does, and she loves collaborating with her squad of developers, designers, user researchers, and fellow product managers to offer our customers best-in-class...
You need to know what journalists are saying about your company—the good and the bad. But with so many journalists and websites writing and publishing articles every single day (sometimes seemingly by the minute), it’s far too difficult to...
The path to optimized and beneficial media intelligence can be a difficult one to find. The avalanche of incoming news and social commentary grows bigger by the way. And the more media you’re expected to monitor and analyze, the less effective your...
A key part of protecting your brand requires knowing when negative news is about to drop. After all, the more heads-up you get, the more time you have to plan a response and coordinate your efforts. To make the most of that time, you need a quick and...