Bolder questions and answers. Better cross-functional collaboration. Broader audiences. These demands on the Competitive Intelligence (CI) professional’s time have created pressure to evolve—and in some cases fundamentally change—the...
Market and competitive intelligence (CI) can feel like a corporate superpower when done correctly. That’s because, with proper research and analytics, companies can essentially predict the future. What is going to happen in your industry over the...
Competitive Intelligence (CI) is pivotal to business strategy. Knowing what other companies are up to—whether that means investigating their wins or avoiding their losses—is the best way to remain at the top of any industry. With a constantly...
With new sources of content popping up every minute, finding reliable, relevant sources for your research projects can be a major challenge. It might seem that searching on the open web is a free and easy way to find the information you need, but it's...
As anyone in manufacturing knows supply chain disruption has been a constant theme of the last few years. From COVID-19 to the war in Ukraine to raw material shortages, it has been a challenge to make sure all of the parts of your supply chain are running...
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Take it from the oft-quoted, 6 th century Chinese military strategist and Taoist philosopher Sun Tzu, strategy and tactics go...
When most people hear the word, “espionage,” they likely picture a spy from the big screen—James Bond for action junkies or perhaps Austin Powers for comedy lovers. But espionage isn’t confined to Hollywood thrillers. Companies...
What’s your strategy for uncovering intelligence that can give you an edge in the market? We’ve all experienced the transformative power of data and algorithms when using Google, streaming with Netflix, or shopping on Amazon. But futurist...
In today’s digital world, information is easy to find and access. And yet… it isn’t. Search tools have huge databases of content—Nexis itself has 45,000 sources! This can be daunting when you’re looking for something specific...
While “fake news” has always been around, the term rose in popularity during the 2016 elections. In mid-2016, an analyst for Buzzfeed found the top “fake news” stories about the US presidential campaign received more engagement...
As siblings in the marketing mix family, earned media and paid media each have their unique strengths. There’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities...
Imagine this hypothetical scenario: Let’s say you’re not happy with your current competitive intelligence. Maybe you have too many blindspots in your datasets, resulting in competitor profiles that are incomplete at best or completely inaccurate...
If you’re a research executive, strategist, or anyone else responsible for your company’s competitive intelligence analytics, you know the drill: You spend hours scrolling through Google search results and various content sources to collect...
Nexis for Competitive Intelligence , is a next-level competitive analysis platform that allows users to quickly and easily compare key business indicators—such as financials, news, M&A activity and more—for up to six companies, all in...
When Harvard Business Review surveyed competitive intelligence professionals, 45 percent of respondents said their analysis wasn’t having an impact on major decisions. What’s more, 33 percent said their reports were simply used to “ratify”...