What’s your strategy for uncovering intelligence that can give you an edge in the market? We’ve all experienced the transformative power of data and algorithms when using Google, streaming with Netflix, or shopping on Amazon. But futurist and technology...
Your business relies on data for pretty much everything—from researching potential new opportunities to ensuring compliance. In other words, your entire operation hinges on data, which is why the type of data you’re using, the quality of that data,...
You know you and your organization need competitive intelligence, but where to begin? What tools should you use, and will they be responsive enough to keep you up to date? How do you sift through all the information to find what’s relevant to your business...
The latest tool in the marketing technology arsenal is competitive intelligence (CI) – but what is it? Everyone has their own definition of CI, but essentially it refers to the action of gathering and assessing information about your organization’s...
As siblings in the marketing mix family, earned media and paid media each have their unique strengths. There’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities. Now...
In today’s digital world, information is easy to find and access. And yet… it isn’t. Search tools have huge databases of content—Nexis itself has 45,000 sources! This can be daunting when you’re looking for something specific. The...
While “fake news” has always been around, the term rose in popularity during the 2016 elections. In mid-2016, an analyst for Buzzfeed found the top “fake news” stories about the US presidential campaign received more engagement on Facebook...
As we enter the last part of the year, much of the world prepares for a wide range of secular and religious celebrations, including, but not limited to: Hannukah, Kwanza, Christmas and, of course, New Year’s. Many of these celebrations include gift giving—and...
Let’s face it: Competitive intelligence (CI) is about as close as the business world gets to peering into a crystal ball. Yet for as challenging as it can be, the process of collecting and analyzing information, gaining insight into market dynamics, learning...
When you think of research, you probably don’t get a warm and fuzzy feeling inside. That’s because the idea of pouring through books, spreadsheets, newspapers, documents, and all kinds of digital information—presented in a myriad of different...
“In this rapidly changing and volatile world, the expectations required of those in the intelligence discipline are high—knowledge of the hidden and foreknowledge of the unpredictable,” wrote Edward Waltz in Knowledge Management in the Intelligence...
Are you frustrated with a highly fragmented and time-intensive CI workflow? Searching high and low for disparate types of information. Trying to connect the dots to capture actionable insights about competitors. And you still must find time to organize what you’ve...
What does your competitive intelligence workflow look like? If you’re like many CI professionals, you use a variety of tools—old school frameworks like SWOT analysis and Porter’s Five Forces to data-driven digital technologies. Just as efficient...
The expression “going down the rabbit hole” may date back to 1865, but anyone who has searched for competitive intelligence on the open web—today’s version of “Wonderland”—likely knows that feeling. The search for timely...
Imagine this hypothetical scenario: Let’s say you’re not happy with your current competitive intelligence. Maybe you have too many blindspots in your datasets, resulting in competitor profiles that are incomplete at best or completely inaccurate at...