By Madison Johnson, Esq. | Manager, Large Markets Law firm marketing professionals are under the gun more than ever in today’s legal industry landscape. A report presented at last year’s Law Firm Marketing Summit found that almost two-thirds of marketing...
By Madison Johnson, Esq. | Marketing Manager The competitive landscape for legal services has changed significantly over the past two decades. An industry that was once characterized by long-term loyalty between law firms and corporate clients has been transformed...
By Geoffrey D. Ivnik, Esq. | Director of U.S. Legal Markets, LexisNexis The proliferation of generative artificial intelligence (Gen AI) technology trained for the legal profession is already changing the way that lawyers work by streamlining and automating time...