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IntroductionSmall law firm attorneys can sometimes feel as though they are under siege when it comes to the crowd of self-appointed experts eager to give them advice on how to market their practices on the internet. The number of internet marketing vendors and sales reps is massive, each with their own programs to pitch and limited-time-only pricing to offer.
With all of this noise, how do you know the right strategy for your firm? How can you separate the flashy sales pitches from the smart marketing techniques?
The purpose of this LexisNexis® Practice Guide is to help attorneys make the best decisions when it comes to managing a crucial aspect of the business side of their firms: marketing their practices to potential clients. Rather than promoting the entire range of marketing options available to law firms, we’re going to assess four major categories of internet marketing and share insights from a respected industry thought leader on the advantages and disadvantages of each tactic for various types of small firms:
We thank you for taking the time to read through these practical tips and hope they’re helpful to you in the development of your practice.
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