PR and communications professionals know that understanding brand performance and audience sentiment is twofold. On one hand, they must cast a wide enough net to consume the millions of news articles, social posts, television and radio broadcasts, blogs...

In today’s fast-paced world, the ability to make highly informed decisions in a timely manner can be the difference between the success or failure of your business. Particularly during times of uncertainty or market volatility, doubt can hold organizations...

Despite predictions of a “new normal,” the post-pandemic world feels just as tumultuous as ever. In fact, you could say unpredictability is as constant as the tide. The pressure to adapt or risk being swept into obsolescence is great. That’s...

Each year on April 22, Earth Day inspires individuals, governments, and organizations to reflect on their role in protecting the planet. But for many mission-driven nonprofits, Earth Day is a call to action with the support of one of the nonprofit sector’s...

“Without data, you’re just another person with an opinion.” This adage, attributed to the legendary statistician W. Edwards Deming, suggests the vital role data plays in your market and competitor analysis . After all, you need to convince...