If you want your business to succeed, a marketing strategy is essential. Although the value of your everyday content marketing plays a role in building trust and loyalty, creating a targeted marketing campaign will level up your outreach efforts. A...

"The data as a service offering by LexisNexis has enabled us to grow our business. Through global content coverage that is so comprehensive, scalable and reliable, our clients can now track the performance of their global PR investment and build...

When crafting (or refining) a fundraising strategy, professionals are bound to get lost in the jargon of the industry. And for good reason: terms like “donor prospecting” and “donor profiles” all seem nebulous until you have real...

We’ve all seen the evidence on the nightly news and in social media feeds. When a person closely associated with a charitable organization becomes the subject of a scandal, the organization’s reputation can be tarnished too. And this isn't...

Are you managing reputational risk as effectively as you should? Every year, the Axios Harris Poll 100 surveys 40,000+ Americans on companies on consumers’ radar—for good or for bad. Then, the Top 100 companies on the list are ranked across...