June 25, 2018

Quick Tips for the First Meeting with a Prospective Client

Resist the urge to start working the case right away. By Matt Starosciak , www.thelawyermarketingbook.com The way an attorney views an initial consultation is often very different than the way a prospective client does. And the latter is much more important. A short story will illustrate this critical point. Karen, a former client of my consulting firm, is a very skilled, big-city criminal defense attorney who has...

June 25, 2018

Accelerating Technology: Your Head-In-the-Sand Mentality Won’t Work Anymore

Accelerating legal technology: It's a good thing! Tech-challenged lawyers must adopt this mantra: Nothing in life is to be feared, it is only to be understood . — Marie Curie Some’ll shrug off this advice. They’ll say, “Legal tech isn’t accelerating. I have nothing to fear.” But legal technology, like all technology, is accelerating! To visualize this, lawyers need to...

June 21, 2018

Three Tech Trends Small Law Firms Should Watch

Legal technology has reached a tipping point within specialized law. For a long time, technology exacerbated the gap between large law firms and their smaller counterparts. Advanced technology came with high price tags. That expense provided well-heeled clients and law firms (typically, the larger ones) access to tools that smaller clients and firms could not afford. This was a pattern that repeated itself over time...

June 20, 2018

Pros and Cons of Four Internet Marketing Strategies for Law Firms | A LexisNexis^® Practice Guide

Introduction Small law firm attorneys can sometimes feel as though they are under siege when it comes to the crowd of self-appointed experts eager to give them advice on how to market their practices on the internet. The number of internet marketing vendors and sales reps is massive, each with their own programs to pitch and limited-time-only pricing to offer. With all of this noise, how do you know the right strategy...