Developing strong media intelligence for PR and brand management truly depends on the methods you choose to analyze the data gathered through your media mining and monitoring efforts. What you look at and how you look at it are key to understanding how...

What comes to mind when you think of LexisNexis? If I were to ask you to describe our solutions, you might sum them up as research platforms used by colleges, law firms and corporations for academic, legal, or enterprise research. And you’d be right...

PR and communications professionals know that understanding brand performance and audience sentiment is twofold. On one hand, they must cast a wide enough net to consume the millions of news articles, social posts, television and radio broadcasts, blogs...

In today’s fast-paced world, the ability to make highly informed decisions in a timely manner can be the difference between the success or failure of your business. Particularly during times of uncertainty or market volatility, doubt can hold organizations...

Despite predictions of a “new normal,” the post-pandemic world feels just as tumultuous as ever. In fact, you could say unpredictability is as constant as the tide. The pressure to adapt or risk being swept into obsolescence is great. That’s...