CUSTOMER STORY · PUBLIC RELATIONS

How BLJ Worldwide transformed multilingual media monitoring into client insight.

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Industry

Public Relations

Services

International consultancy — public diplomacy, communications & global affairs

Headquarters

New York, NY (offices in Washington D.C. & Doha, Qatar)

Solutions

Nexis Newsdesk®


Home > Nexis Newsdesk > BLJ Worldwide

BY THE NUMBERS

What the BLJ analytics team relies on, every day.

Round‑the‑clock multilingual media intelligence — across Qatar, Asia, Europe and the Americas — powered by Nexis Newsdesk.

24/7Always‑on coverage

Round‑the‑clock global & local print, online and social monitoring.

Languages

Native‑language exploration — no nuance lost in translation.

100%Keyword freedom

No caps on terms or queries; unrestricted exploration.

3Continents served

From local clients in Qatar to Asian, European and American markets.

AT A GLANCE

How BLJ Worldwide delivers global media intelligence with Nexis Newsdesk

  • Unrestricted, multilingual search across global and local print and online sources — no caps on keywords or languages.
  • Automated daily client newsletters and customisable, exportable reporting dashboards in Nexis Newsdesk.
  • Near real‑time social listening to inform strategy as it unfolds.
  • Faster onboarding for new analysts thanks to intuitive built‑in filters, analytics tools and saved searches.

THE SITUATION

Gaining media insights to keep clients in the news for the right reasons.

Since its founding in 1997, BLJ Worldwide has built its reputation on delivering actionable media intelligence to a wide range of high‑profile clients. As the media landscape evolved — reshaped by round‑the‑clock coverage and the viral nature of news — the consultancy recognised the need for advanced global monitoring, analytics and news dissemination capabilities.

A significant player in public relations and global communications, BLJ Worldwide offers world‑class services ranging from PR and media relations to crisis communications. Tailoring strategies to the unique goals of an international clientele means undertaking substantive media monitoring and analysis on behalf of governments, NGOs, corporations and high‑profile individuals. 

One key need: delivering daily updates to this wide range of clients — providing relevant, data‑driven insights that enable proactive decision‑making.
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"LexisNexis has been an invaluable tool in our agency's operations when it comes to media monitoring. It equips us with a comprehensive suite of metrics that showcase our clients' media presence, enabling us to make data‑driven decisions that directly impact their success."

Media Intelligence & Analytics Team · BLJ Worldwide

THE CHALLENGE

Delivering real‑time insights to build impactful campaigns.

The media intelligence and analytics team needed a tool capable of searching across diverse international and local print and online sources, without constraints on keywords or languages. Their aim: provide clients with timely and relevant information about their mentions, alongside insights into upcoming trends within their industries. 

Equipped with that breadth of coverage, clients can make informed decisions, seize emerging opportunities and navigate challenges effectively. Ultimately, the team's mission is to harness the power of media intelligence to facilitate proactive decision‑making and strategic planning.

THE SOLUTION

Powerful media intelligence paves the way for faster insights delivery.

Having worked with a variety of media monitoring and social listening solutions, BLJ Worldwide turned to LexisNexis in 2020 when it chose Nexis Newsdesk. The customer success team helped define search parameters, set up newsletters and create reports to get BLJ off to a quick start.

Unrestricted search across global & local sources

Diverse international and local print and online media, with no constraints on keywords or languages — so the team can capture nuance in native sources.

Customisable, exportable dashboards

Built‑in filters, analytics tools and saved searches make it simple to assemble — and re‑use — the right view of the data for each client.

Automated daily newsletters

Every client has different data priorities. Reports can be tailored to what each client measures, then automated to ensure timely delivery.

Near real‑time social listening

Layers conversation insight alongside earned‑media monitoring to inform near real‑time strategy.

Faster ramp for new analysts

The interface is intuitive enough that built‑in filters, analytics tools and saved searches accelerate training for new team members.

Sentiment & trend signals

Associated sentiment and trend detection across mentions help clients spot emerging opportunities — and risks — before they escalate.

THE RESULTS

Increased capacity to deliver a diverse range of services keeps BLJ on a positive path.

The depth and breadth of LexisNexis media coverage suit the numerous regions BLJ's clients operate in — from local clients in Qatar to those in Asian, European and American markets. Because analysts can search in multiple languages from a single platform, they can count on Nexis Newsdesk to deliver the global insights clients rely on.

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  • Higher levels of support and responsiveness
  • Coverage that follows the client
  • Faster, automated client communication
  • Quantified campaign impact
  • Sustained boutique positioning

"The dashboard is quite straightforward. It makes it easier to train other users because the built‑in filters, analytics tools and saved searches are readily available and intuitive to use.”

Media Intelligence & Analytics Team · BLJ Worldwide

Frequently asked questions

BLJ Worldwide selected LexisNexis in 2020 for the breadth and depth of its global media coverage, the ability to search in native languages without keyword or language restrictions, and the speed at which the LexisNexis customer success team helped them stand up newsletters, dashboards and reports.

Nexis Newsdesk for global print and online media monitoring and reporting that informs client strategy.

BLJ Worldwide can now deliver higher levels of support and responsiveness to clients across Qatar, Asia, Europe and the Americas — quantifying campaign impact, automating daily client newsletters, and tailoring reports to each client's data priorities.

According to BLJ Worldwide's analytics team, Nexis Newsdesk stands out for unrestricted exploration — no caps on keywords or languages — combined with an intuitive dashboard whose built‑in filters, analytics tools and saved searches make it easy to train new users.

Searching in native languages means analysts capture nuances that often get lost in translation — particularly important for consultancies advising clients on cross‑border reputation, public diplomacy or crisis response.

A full suite of media intelligence solutions

See how Nexis Newsdesk can power your media intelligence.

Book a tailored demonstration with a LexisNexis specialist and see how unrestricted global monitoring, automated reporting and social listening can sharpen the insight you deliver to clients.