Enriched News API
The business world is becoming busier than ever. Companies must comprehensively understand trending news and topics within their industry, as well as the sentiment and engagement from their target markets. Unfortunately, every sector now operates in faster-paced environments, with business owners, managers and analysts struggling to stay abreast of all announcements and headlines in news cycles, let alone analyse them.
Instead, savvy organisations are investing in Nexis® Data as a Service (Daas) to deliver a filtered news feed around specific research areas, partnered with insightful metrics and metadata to offer further context and analysis. With an enriched news API, they can discover relevant content from countless sources from across the world, all at the press of a button.
What is an Enriched News API?
An application programming interface (API) is a sophisticated tool enabling various platforms and systems to communicate with each other to remove the need for manual data collection and refinement. These data APIs save an extraordinary amount of time and hassle, as can be seen with an enriched news API. This interface allows developers and businesses more efficient access to content from various publishers and sources, such as social media sites, blogs, RSS feeds, and even video streaming services.
Some popular enriched news APIs include Google's News API and the Bing News Search API. These APIs allow users to easily access and filter through large amounts of data related to current events and trending topics and provide additional information for immediate insight, including sentiment and predictive analysis.
As such, the Nexis® DaaS enriched news API is highly valued in data analysis and building news applications. It utilises AI-based tools like natural language processing (NLP) and machine learning to recognise search queries and instantly retrieve relevant information from third-party databases. The refined data on given niches or industries is provided in a clean, easily digestible format to aid an organisation’s ongoing operations further.
What is the Difference Between a News API and an Enriched News API?
As described above, a standard news API allows users to access and retrieve content from thousands of online news sources and databases. Typically, these APIs allow users to search for specific keywords and then return summaries of relevant content.
The Nexis® DaaS enriched news API provides more comprehensive information about the snippets and resources collected. This additional information can include metadata such as publication dates, social media engagement metrics, related stories associated with the article, analysis of story volume over time, and even indicators evaluating meaning and sentiment.
Overall, an enriched news API is far more powerful than a traditional news API since it offers greater insight into the retrieved articles and stories. By introducing the Nexis® DaaS enriched news API into their operations, businesses and developers can:
- Provide more informative, engaging and comprehensive user experiences by aggregating content from a thousands of online resources
- Increase customer engagement through sophisticated filtering tools that allow users to discover content relevant to their search
- Create dynamic content built on real-time data that displays user preferences and behaviours
LexisNexis® Solution to Enriched News API
LexisNexis® offers enriched news API solutions built on news data consistently consumed from tens of thousands of resources worldwide. By utilising Nexis® Data as a Service, you will have access to:
- Over 80,000 print and web news licences in 75 languages spanning over 40 years.
- 4.5 million documents added each day, including blog articles and social commentary.
- Additional metadata for each content piece around the context and background of the events and people involved.
- Transcripts for magazine articles, trade journals, TV & radio broadcasts and more.
This information continually aggregates, restructures and becomes further enriched to be made available through sophisticated, yet user-friendly data management platforms.Elevate your operations and the content you work with by contacting us at LexisNexis® today.
Get in touch
E-mail: marketingbis.asia@lexisnexis.com
Telephone number: +65 6349-0110