Valid research results vs. fake news - Research checklist

Your research checklist for reliable research results

In the digital age we can hardly complain about a lack of information. Quite the opposite! We are inundated with it every day. You might think that this mass of data means that we are never without access to answers to any questions or to any information that is needed for strategic business decisions. After all, any information is available on the Internet. Or is it?

In the wealth of information, how do we find exactly what we need without wasting scarce time and resources? And how can be sure that the information that is apparently helpful is also correct and that we are not falling into the fake news trap? What are the consequences if we do get taken in by inaccurate information?

We have compiled a research checklist for you that will give you reliable and company-relevant research results at your fingertips in three easy steps.

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Take a look at the research checklist


  • The risks of a lack of information
  • Good preparation for reliable research
  • Finding the right information
  • The professional source check
  • Filtering the results
  • Global research
  • The power of history
  • Analyzing the information
  • Linking research to strategic goals
  • Data cleansing and data visualization
  • Sharing the information
  • Eliminating information silos
  • Reports for different departments

Professional solution or open web search?

At first glance, free Internet research naturally seems a good starting point. But if you want to confirm the integrity and reliability of the information you have found by this means, you need a safe source. It is best to use a solution that gathers reliable information from a wide range of different media in order to yield a complete and balanced picture. To enable you to find your way around the vast quantity of available articles, the chosen research solution should have extensive filter options.

Look at how professional online research with Nexis® differs from a conventional open web search:

Serious consequences of the open web search

When we use the free Internet, the costs consist of the risk and the time spent – the risk of falling for inaccurate information or data, and the time needed to wade through vast quantities of information and extract the relevant items. All sorts of people from journalists to analysts are forced to learn the hard way that relying exclusively on the open web can have very serious consequences. Millennials who have grown up with Google as a research tool need to be repeatedly reminded that the Internet search was never intended as a definitive source of information.

Here are some examples to illustrate the point:

  • Some media channels published a study that concluded that blonde people are at risk of becoming extinct, but were later forced to admit that this was based on an inaccurate Internet report.
  • A documentary on the History Channel about the disappearance of Amelia Earhart caused uproar: the film put forward a theory that was based on a single piece of evidence, but shortly after the broadcast this theory was refuted as a misinterpretation.
  • Some journalists have inadvertently forwarded stories that have come from satirical websites.

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