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Burr & Forman Selects Full Suite of LexisNexis Redwood Analytics Business Intelligence Software to Improve Law Firm Growth

Alabama Law Firm Adds LexisNexis Client Analysis and gwabbit Add-On Module to LexisNexis InterAction to Enhance Growth and Business Development

February 22, 2012 — NEW YORK, - LexisNexis® Legal & Professional (, a leading provider of content and technology solutions, today announced that Burr & Forman, a full-service law firm with offices in Alabama, Florida, Georgia, Mississippi and Tennessee, has selected the entire suite of LexisNexis® Redwood Analytics® software solutions, including its core business intelligence package along with profitability and planning modules. The firm has also selected LexisNexis® Client Analysis, a solution that helps law firms accelerate growth by quickly and easily identifying existing client relationships with the greatest profit potential and by building profiles of the types of prospective clients the firm should pursue to fuel future growth.

"The Redwood Analytics suite fits our needs perfectly and is complemented nicely by the LexisNexis Client Analysis software," said David Michel, chief information officer with Burr & Forman. "We’re looking forward to full deployment of these powerful analytics solutions so we can pinpoint and leverage our business intelligence efforts as they pertain to our 2012 strategic goals."

The firm also licensed gwabbit®, an add-on module to LexisNexis® InterAction®, to enhance efficiency of Burr Connect, the firm’s customer relationship management (CRM) solution powered by InterAction software. The combination of gwabbit and LexisNexis InterAction solves a fundamental problem with all CRM deployments — how to capture up-to-date and accurate contact information. gwabbit Enterprise Server goes beyond traditional synchronization with user address book entries, enabling accurate capture of contact information directly from the "signature block" commonly used within email messages.

"In order to excel in the current market, law firms must go beyond simple revenue analysis to understand the true drivers of profitability," said Rutger Van der Wall, vice president and managing director, CRM & Analytics for LexisNexis. "Analytic solutions like the Redwood Analytics Business Intelligence platform from LexisNexis isolate the most relevant financial data and offer predictive insights that are critical to helping law firms optimize existing client relationships and future business development efforts."

To learn more about LexisNexis Redwood Analytics, please visit

To learn more about LexisNexis Client Analysis, please visit

To learn more about LexisNexis InterAction and the gwabbit add-on module, please visit

About LexisNexis Legal & Professional
LexisNexis® Legal & Professional ( is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide.

About Burr & Forman
Burr & Forman LLP ( is a century old, full-service law firm with a forward-thinking approach to providing legal solutions. We have nearly 250 attorneys and offices in Alabama, Florida, Georgia, Mississippi and Tennessee. Burr & Forman offers a wide range of business and litigation services to diverse clients with local, national, and international interests.

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