LexisNexis Inks Deal with JD Supra to Power Distribution of Law Firm Blog Content to Wider Network of Social Media Sites
Collaboration with JD Supra Enhances LexisNexis Social Media Services for Small Law Firms
March 6, 2012 — NEW YORK – LexisNexis® (www.lexisnexis.com), a leading provider of content and technology solutions, announced today an agreement with JD Supra®, which hosts a rapidly growing platform for law firms to market their expertise online, to enhance the LexisNexis® Social Media Visibility Advanced service for small law firms. JD Supra will syndicate blog content from LexisNexis Social Media Visibility Advanced customers to JD Supra’s established LinkedIn®, Twitter® and Facebook® distribution channels, where thousands of prospective clients, referral sources and media members subscribe to dozens of subject feeds. By distributing this content to a broader audience, LexisNexis customers are able to expand their online footprint, help improve website performance on search engines, and engage prospective clients via popular interactive communities.
“The agreement we’ve reached with JD Supra will provide a tremendous boost to LexisNexis customers who are looking to increase their online visibility, demonstrate thought leadership, and generate more leads,” said Phil Livingston, CEO, LexisNexis Marketing & Business Solutions. “JD Supra’s syndication network enables our customers’ blog posts to reach thousands of recipients who have opted in to receive legal updates on various subjects, and because these channels include high-quality links back to a law firm’s blog, they’re able to greatly enhance a firm’s SEO efforts.”
“Through our relationship with LexisNexis, we’re able to deliver high-quality and focused content to our large and growing audience for legal insights and commentary,” said Aviva Cuyler, Founder and CEO, JD Supra. “JD Supra is always looking for new ways to deliver valuable content to our subscribers, and we’re excited to work with LexisNexis to help its law firm customers share their legal insights with a broader audience.”
The LexisNexis Social Media Visibility Advanced service was launched earlier this year as part of a comprehensive portfolio of website solutions and social media engagement services offered by LexisNexis to small law firms. This family of LexisNexis® Web Visibility Solutions includes websites that combine superior website design with built-in search engine optimization (SEO), comprehensive social media strategies, and the tools and tactics designed to help lawyers and firms establish an effective online presence, engage more prospective clients, and compete effectively in specific practice and geographic areas.
To learn more about the LexisNexis Social Media Visibility Advanced service, please visit http://www.lexisnexis.com/law-firm-marketing/products-and-services/optimization-services/social-media-visibility/.
For more information about LexisNexis Web Visibility Solutions, please click on the following link: http://www.lexisnexis.com/law-firm-marketing/products-and-services/websites-seo-social/.
About LexisNexis Legal & Professional
LexisNexis® Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide.
LexisNexis helps solo practitioners and specialized law firms enhance their online presence and drive more prospects to their firm. Services offered include website design and development, search engine optimization, social media, video production, robust profiles on leading legal sites Lawyers.comSM and martindale.com®, and Martindale-Hubbell® Lawyer Ratings.
About JD Supra
Launched in 2008, JD Supra hosts a rapidly growing platform for law firms to market their expertise online. JD Supra distributes law firm advisories, blog posts, articles, and other substantive content to targeted readers across industries and social media platforms. In July 2010, JD Supra launched a unique integration with LinkedIn, the "Legal Updates" InApp, which delivers custom legal content directly to LinkedIn members. JD Supra subscribers total over 200,000 across all of the major social networks, including Twitter, LinkedIn, and Facebook.