LexisNexis Launches Innovative Meeting Prep Tool for Sales and Business Professionals
Mobile-friendly LexisNexis Smart Meeting integrates with Microsoft Outlook Calendar to deliver access to just-in-time information on customers, prospects and business partners
July 10, 2012 — NEW YORK – LexisNexis® Legal & Professional (www.lexisnexis.com), a leading global provider of content and technology solutions, today announced the launch of LexisNexis® Smart Meeting, a new meeting preparation tool that integrates with Microsoft® Outlook® Calendar to push timely news and company updates to sales and business professionals prior to meetings, including right before them, with customers, prospects and business partners so that they can drive more sales and close more deals.
LexisNexis Smart Meeting, for which a patent is pending, is the first meeting preparation tool to integrate with Microsoft Outlook Calendar, delivering breaking news and comprehensive company background information, via email, that can be accessed by iPhone®, iPad®, BlackBerry®, Android™, MacBook®, PCs and other devices. LexisNexis Smart Meeting does the research for sales and business professionals and automatically delivers access to the news and information they need to prepare more efficiently and effectively for meetings. LexisNexis Smart Meeting is easy to install; all it requires is a quick and simple download.
“LexisNexis Smart Meeting increases the effectiveness of sales and business professionals by deepening their customer, prospect and partner relationships through staying on top of key trigger events and breaking news before their meeting,” said Tom Ogburn, LexisNexis vice president and managing director for Business Insight Solutions. “By pushing this timely and pertinent information to a sales or business professional’s email just before their meeting, LexisNexis Smart Meeting is doing vital prep work for them. This ultimately increases their chances of capitalizing on new opportunities and achieving better outcomes for their business.”
According to a 2011 research report from global market intelligence firm International Data Corporation (IDC) , buyers describe half of all B2B sales professionals as unprepared for initial customer meetings. LexisNexis Smart Meeting helps rectify this situation by helping to ensure that sales professionals are fully prepared for meetings with an up-to-date overview of company information, such as company news, executive moves, M&A activity, corporate financial results, and product and competitive developments, delivered at the requested time, including right before a meeting. LexisNexis Smart Meeting generates the report by pulling the latest relevant information from LexisNexis®, the largest and most comprehensive database of company and executive sources and news.
“This tool, which ensures that sales reps are always fully prepared to engage properly with a customer or prospect, is the perfect complement to deeper sales intelligence tools,” said Ryan McCoy, Vice President of Sales and Service, for Sunrise Sports and Entertainment, the owner of the National Hockey League’s Florida Panthers.
By integrating with the widely used Microsoft Outlook, LexisNexis Smart Meeting users can request and schedule reports when a meeting is added to their Outlook Calendar. LexisNexis Smart Meeting looks at the email addresses of the meeting attendees and recommends companies that match the domain names. The report can be generated at any time with the desired company intelligence from the industry-leading LexisNexis database of company information, and customized to deliver the most relevant information about a particular customer or prospect at the appropriate stage of the sales cycle or business relationship.
More information about LexisNexis Smart Meeting is available at www.lexisnexis.com/smart-meeting.
Follow LexisNexis Smart Meeting on Twitter: @LNSmartMeeting.
About LexisNexis Legal & Professional
LexisNexis® Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide.