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How Nexis® Data as a Service (DaaS) can improve media intelligence

Capture PR, marketing, and sales insights with brand data research

You need to derive actionable insights from big data to create effective, data-driven PR and marketing campaigns. But the daily avalanche of news, social media and other business intelligence sources can be overwhelming.

Nexis Data as a Service (DaaS) can help you complement internal CRM datasets with targeted media monitoring data. Through our easy-to-integrate APIs, PR and marketing teams can tap into curated content from our expansive source universe to conduct qualitative data analysis and better inform and evaluate their campaign plans.

Create stronger campaigns with data-driven brand insights

With Nexis Data as a Service (DaaS), PR and marketing professionals can:

  • Leverage current and historical news articles for predictive analytics to better anticipate news cycles or track brand portfolio
  • Find out where PR, marketing, or sales initiatives are performing best with geo-location metadata
  • Get a clear picture of messaging effectiveness by conducting data sentiment analysis across global news data
  • Analyze the origins of negative sentiment to identify media outlets and influencers you need to engage

Our refined and data-rich Nexis Data as a Service (DaaS) solution can help PR, marketing, and sales teams take a more holistic approach to prospect management, better manage spend while maximizing reach, and amplify brand voice.

Choose a trusted content aggregator with over 45 years of experience

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