Beyond CRM: How InterAction+ and Cirrom Revolutionize Legal Data Management
Beyond CRM: How InterAction+ and Cirrom Revolutionize Legal Data Management
In the legal world, your data is only as good as its quality. That's why LexisNexis® InterAction+™ has built a Partner Network that goes beyond typical CRM integration—it creates an ecosystem designed specifically for law firms' unique challenges.
The Power of Partnership
InterAction+ recognizes that law firms aren't cookie-cutter operations. Each law office has its workflow and rhythm for how it manages its client base and growth strategy. Rather than offering one-size-fits-all solutions, InterAction+ connects our law firm customers with specialized technology providers who understand the legal landscape and all the current challenges.
These partnerships enhance the core InterAction+ platform by seamlessly integrating tools that turn client management into a natural flow.
Spotlight on Cirrom: Data Intelligence for Legal Marketers
Cirrom represents the cutting edge in legal marketing data management. Developed by industry veterans with over 80 years of combined experience in legal and professional services marketing, Cirrom automatically identifies and corrects errors in your contact data.
Cirrom's president, Matt Parfitt, explains the value: "We help law firms work smarter and grow faster with intelligent, easy-to-use solutions. Our partnership with InterAction+ allows us to provide better client insights and more efficient relationship management."
How Cirrom Transforms Your InterAction Data
The integration between Cirrom and InterAction+ tackles the most persistent data quality issues:
- Identifies problems with incomplete fields, standardization issues, duplicates, and faulty relationship linkages
- Calculates optimal solutions for these issues
Our InterAction Data Quality Services team and Cirrom are both certified and play an important role in guiding the data quality strategy for law firms through a combination of expert consultancy, automated technology, guided manual approval and active project management.
This systematic approach to data hygiene delivers measurable benefits:
- Minimizes time spent on data management
- Protects firm reputation by preventing client communication errors
- Improves business development outcomes through reliable data
- Prevents contamination from new bad data
- Allows targeted focus on specific contact groups
- Provides health scores for your entire database or specific marketing lists
Better Data, Better Engagement
The relationship between data quality and marketing success is direct and undeniable. When email campaigns use clean, accurate contact information, engagement rates climb. Cirrom ensures that your InterAction+ data meets this standard.
Looking to maximize your firm's InterAction+ investment? Explore their Partner Network today and discover how these strategic integrations can drive your firm's growth and client relationship success + Follow InterAction+ and Cirrom on LinkedIn.
Director of Professional Services, InterAction+
Rupert is the Director of Professional Services for InterAction+, the LexisNexis CRM solution, developed for law firms. Rupert oversees the team responsible for implementing the technology and driving adoption within law firms. As part of his role, Rupert also oversees the InterAction+ data quality team that partners with law firms to ensure CRM data remains accurate and enables successful business development and marketing strategies. Rupert held a previous role at Martindale-Hubbell, a leading resource for firms looking to grow their practice and has a background in experience management, data analysis, insight and technology.