InterAction+: The Original Legal CRM, Built for Law Firms, by Legal Professionals
InterAction+: The Original Legal CRM, Built for Law Firms, by Legal Professionals
Why a Legal-Specific Client Relationship Management (CRM) solution matters - Not all CRMs are built the same, and a CRM designed for a traditional company or a sales team does not seamlessly translate for the needs of your legal practice. Business development for law firms is not about pushing products—it is about trust, long-term relationships, and strategic engagement with your clients.
Why generic CRM platforms struggle to serve the legal industry:
- Fail to capture complex relationships. Law firms deal with multi-layered connections—clients, referrers, opposing counsel, subsidiaries, and industry networks. Standard CRMs lack the flexibility to map these intricate relationships.
- Lack legal-specific business intelligence. InterAction+ surfaces relationship insights that help law firms identify cross-selling opportunities and client engagement gaps. A general CRM does not offer that level of industry-specific intelligence.
- Require costly customization. Many firms that adopt non-legal CRMs find themselves paying for extensive modifications just to make the platform functional. LexisNexis® InterAction+™ is ready to go—built with law firm workflows in mind.
The InterAction+ Difference: Built for Legal from the Beginning
Other CRM providers may market to law firms, but they started elsewhere—designed for sales-driven businesses, not professional services. InterAction+ was never an afterthought for law firms - it was created to fit how legal professionals work, from tracking client matters to mapping business relationships and uncovering growth opportunities.
With InterAction+, firms benefit from:
- A platform built specifically for legal business development—not a repurposed sales tool.
- 30+ years of experience serving law firms worldwide—with a deep understanding of the legal market.
- Proven relationship intelligence technology—helping firms surface connections and unlock new business.
- Cloud and hybrid cloud options—giving firms flexibility in how they manage data.
Learn more about how InterAction+ was built for the legal industry.
Don’t Settle for a One-Size-Fits-All CRM
When law firms choose a CRM designed for a different industry, they compromise their workflow and growth opportunities. Regrettably, these firms accept cumbersome workarounds, additional costs, and a poor adoption rate across the firm. With InterAction+, there is no need for compromise, we are the original legal CRM—purpose-built by legal professionals on a mission to help law firms grow, compete, and strengthen relationships.
If your firm is looking for a CRM that understands the legal profession, why settle for less? Discover how InterAction+ can help your firm build stronger relationships and drive business growth.
Director of Marketing, InterAction+
Chantal is an accomplished marketing leader with over a decade of experience in in-house and commercial strategy. She currently drives marketing efforts for InterAction+, a state-of-the-art legal CRM that empowers law firms to streamline practice management and enhance client relationships.
She spearheads strategic marketing initiatives across international markets by leveraging a deep understanding of diverse legal landscapes to expand InterAction+'s global footprint. Renowned as a strategic visionary, Chantal excels at developing data-driven, customer-centric strategies that align modern marketing practices with the evolving needs of legal professionals. Her innovative approach combines traditional legal insights with cutting-edge tactics to craft compelling narratives that resonate with law firms and legal service providers alike.
With a collaborative style that unites cross-functional teams through market research, product development, and brand storytelling, she plays a crucial role in driving growth and engagement. With a keen eye for market trends and a passion for legal technology, Chantal continues to position InterAction+ as the go-to CRM solution in an increasingly competitive legal tech landscape.