New InterAction+^™ Connector for Microsoft^® Power Automate^® Streamlines Legal Marketing Campaigns

New InterAction+^™ Connector for Microsoft^® Power Automate^® Streamlines Legal Marketing Campaigns

by Chantal Williams
August 8, 2025

Legal marketing teams have made enormous strides in recent years to transform their client engagement workflows by moving away from manual processes and investing in automated tools that accelerate campaign delivery. 

One structural impediment that can stand in the way of achieving maximum efficiencies, however, is when the law firm’s rich client relationship data resides in its Client Relationship Management (CRM) system while its other electronic marketing platforms operate in isolation. This can require time-consuming file exports, manual data transfers, and — ultimately — missed opportunities for timely client engagement. 

That barrier has now been removed for firms that use the industry-leading CRM software from LexisNexis.

We’re excited to announce the global rollout of the InterAction+^™ Connector for Microsoft^® Power Automate^®, a new tool that enables legal marketing teams to bridge the gap between their CRM software and digital marketing campaigns. This “low-code” solution empowers professionals to build automated workflows that seamlessly connect InterAction+ with other marketing platforms — limited software developer involvement required. 

Microsoft^® Power Automate^® allows businesses to automate repetitive tasks across various applications and services. The cloud-based platform helps law firms create automated workflows between their favorite software applications to synchronize files, get notifications, collect data, and streamline operations. 

For example, legal teams can use the new connector to streamline their digital marketing campaigns by achieving: 

• Automated lead capture by collecting website inquiries and other contacts received on email marketing platforms for management in the InterAction+ database; 
• Smart list management by syncing opt-in/opt-out status from web firms and e-marketing campaigns directly back to InterAction+; 
• Seamless campaign list creation by enabling other digital marketing tools to pull targeted lists directly from InterAction+ via automated workflows; 
• Event data synchronization by automatically syncing RSVPs and custom preferences from a third-party platform (e.g., Eventbrite) back to InterAction+; and 
• Engagement tracking by logging all contact interactions (e.g., emails opened, content downloaded, invites sent) in InterAction+ so the firm’s professionals can understand who is engaging and how to follow-up with them. 

The new InterAction+ Connector is available at no additional cost to all InterAction+ customers (both SaaS and Hybrid Cloud). Users will need a Microsoft Power Automate Premium License to activate the connector. The LexisNexis InterAction Professional Services team is available to assist with integration support if required. 

Expanded Integration Capabilities

This rollout is the latest example of InterAction’s ongoing product development efforts to deliver the power of connected systems to legal marketing teams.  

The connector is built on the InterAction+ Cloud API, which offers direct access to high-quality relationship data through a cloud-based single Application Programming Interface (API). This scalable solution improves performance by facilitating two-way integrations for managing contacts, activities, and lists — all critical components of a successful law firm business development strategy. 

As we blogged about earlier this summer, the InterAction+ Cloud API addresses the challenge of data fragmentation in legal marketing operations by enabling teams to centralize data access across their various email systems, event platforms, digital marketing tools, content management systems, and analytics platforms. This helps team members to identify cross-selling opportunities, recognize relationship trends, and proactively address client needs before they're explicitly expressed — all crucial factors for sustainable growth. 

Moreover, InterAction+'s expanded integration options ensure consistent, up-to-date contact information and preference tracking across a law firm’s entire technology stack. This consistency minimizes compliance risks associated with privacy regulations and helps prevent embarrassing communication errors that could damage client relationships. 

Ultimately, the time-saving automation capabilities delivered by improved integration with other trusted digital marketing tools enables law firms to redirect their professionals’ finite time to more strategic growth activities. Fewer hours spent bogged down by manual tasks frees up more hours for legal marketers to focus on building relationships and developing business strategies that drive growth. 

Experience InterAction+

InterAction+ extends the power of CRM software to law firms of all sizes by strengthening relationships, generating new business, and mitigating revenue loss. It is available to law firms of any size, and existing InterAction customers are able to add the cloud-hosted solution of InterAction+ with minimal effort. 

For law firm leaders committed to growth, the expanded integration options from InterAction+ offer a powerful set of tools to enhance client relationships, improve operational efficiency, and ultimately drive sustainable revenue growth in an increasingly competitive market.

 

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