
Not Just Another Tech Vendor: Why Law Firms Need InterAction+ Client Advisors
Not Just Another Tech Vendor: Why Law Firms Need InterAction+ Client Advisors
Time to cut through the noise about CRMs for a minute. InterAction+ was built by legal professionals who understand how law firms work. One benefit that distinguishes InterAction+ from other CRMs is that every firm gets a Client Advisor.
We get it. Most tech companies hand you a manual and an 800 number. But running a successful law firm means juggling client relationships, business development, and billable hours. You need someone who speaks both tech and law.
This is where our team of Client Advisors come in. Our Client Advisors are not mere support staff - our Client Advisors are subject matter experts who understand the unique pressures of legal BD. Client Advisors know why that partner still refuses to log her contacts, how to get your litigation team to update their pipeline, and why your marketing department is pulling out their hair over data quality.
Real World Impact
"Today the system belongs to our lawyers, marketing merely uses the data to carry out BD activities. From staunch skeptics, make of our firm's lawyers are champions of InterAction+."
- Paul Nash, CRM Systems Manager, Gowling WLG
Beyond the Usual Support
Your Client Advisor can help far beyond technical questions. They are there to:
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Turn your CRM into a business development engine. |
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Spot opportunities you might be missing. |
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Keep your data clean without driving everyone crazy. |
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Make sure you're getting real value from every feature. |
Built for Law, Backed by Experience
Anyone can sell you a CRM. But InterAction+ was built specifically for law firms. Our Client Advisors have worked with firms of every size and specialty. Their expertise spans various areas such as client relationship management, business development, legal marketing, and practice operations. InterAction+ Client Advisors have a combined 275 years of experience working in and for the legal industry. Our team knows what works and how to make your firm's unique culture work with (not against) the technology.
The Road Ahead
The legal industry keeps evolving, and so does InterAction+. Your Client Advisor makes sure you are perpetually leveraging the latest features and best practices.
InterAction+ is the original legal CRM created before legal CRM was even a concept, we built it. Thirty years on, law firms all over the globe trust us to help them run their business. Why? Because being first gave us an edge no one could copy - pure legal expertise baked into our DNA. We are the pioneers of legal CRM and we are still pioneering. That is what we do.
Want to see what this looks like in practice? Let's talk about your firm's specific challenges and how a Client Advisor could help tackle them.




