Cut through the clutter

You face an endless flow of media—and the unenviable task of filtering through this avalanche of data to expose only the most relevant information. Nexis Newsdesk^™ is optimized to help you conduct media-monitoring and analysis more efficiently thanks to an advanced content-enrichment process. What does this process involve—and why does it matter?

• Rich, semantic metadata tags key elements and topics in articles for deeper analysis and identification of what matters most.
• Text normalization applied to content enables analysis across disparate news and social media sources.
• Superior indexing aids in weeding out irrelevant information so you get the most relevant results.
• Leveraging technology to identifying millions of locations across the globe and appending this geo-data to content allows users to gain geographic insights within their media analysis.
• Sentiment scores help you quickly identify whether an article is positive, negative or neutral–sentiment analysis charts for effective brand and reputation management.
• Results also include the MozRank, enabling users to quickly assess whether the content is pertinent to their current media tracking efforts.

In addition to our robust technology-based content enrichment process, our subject-matter experts provide hands-on content curation and continuous development of rich taxonomies to address the changing needs of Nexis Newsdesk^™ users. The result? Superior filtering of data—and elimination of duplication—to ensure faster, more relevant media monitoring and analysis to support data-driven decision making.

Ready to experience how our content-enrichment process enhances media monitoring and analysis?

Request a free trial today