Last November, Giving Tuesday—a day dedicated to online giving—saw a 44 percent increase in donations over the previous year. As NPR reported in December, the $168 million raised was another “encouraging sign” that philanthropy was alive and well in 2016.1 The question is: will 2017 yield similarly positive results? We conducted some research across news and industry sources to find out what trends will be in play for the non-profit industry this year. Here’s what we discovered:
2016 may have ended on a high note for the non-profit industry, but as Andrew Payne, director of product marketing and product management at Abila, notes, “The volatility of the economy, political instability, and greater demands on non-profits will require a bit of rethinking and refocusing for many organizations going into the new year.” 2
The White House has a new resident, and with any new leader, there can be uncertainty. Already, we’ve seen a rise in activism—and donations—spurred on Executive Orders; will it trigger greater generosity across the board or hinder fundraising efforts for less volatile causes? But that’s not the only question on non-profits’ minds. The National Council of Non-Profits identifies several possible issues tied to the new administration: 3
- New spending priorities: Funneling federal dollars to more military spending or infrastructure projects could reduce financial support for non-profits and social programs, thereby increasing financial pressures for charitable services.
- Potential tax reforms: Early indications suggest the President favors a cap on itemized deductions, which could lead to a 4.5 to 9 percent decline in charitable giving. On the other hand, Speaker Paul Ryan promotes tax code changes that encourage giving.
- Pressure on non-profit colleges and universities: As a candidate, the President took aim at colleges that raise tuition cost while building huge endowments, suggesting that changes in tax law could incentivize higher education to reduce costs for students.
Moreover, what happens on the federal level is likely to influence state and local government as well.
Download the industry report today to get details on trends that will impact non-profit workplaces—in terms of personnel and processes—so you can make the most of every opportunity in the always-competitive non-profit industry.