You have deadlines to meet, and today’s 24/7/365 news cycle only increases the pressure. Does your media research connect you to the news and public records needed?

Tight deadlines aren’t the only challenge you face. The furor over fake news has led to media skepticism among your consumers, so the content you produce needs to stand up to scrutiny. Without the right media research tool and content collection, it can be challenging to find the information you need, vet sources, and spot trends at the pace required to stay ahead of your competition.

Our Buyer’s Guide can help you identify gaps in your current approach to research and determine the features needed to help you bridge those gaps. Check out 5 signs you need a more powerful media research solution in the sneak peek below:

Q. 

Do you find yourself frustrated with news searches that lead to dead-ends, questionable or out-of-date information?

A. 

Avoid open web wandering. Look for a tool that aggregates content from 40,000 reputable news sources for timely, highly-relevant results.

Q. 

Are you able to easily connect the dots when conducting news research?

A. 

Look for a tool that offers built-in analytics to help you efficiently filter through mass media coverage to spot trends and uncover relationships.

Q. 

Do you find yourself spending so much time fact-checking that you lose the competitive advantage of delivering quality content quickly?

A. 

Stay on deadline with a tool that brings together critical, trusted news and information sources—including deep news archives, public records, company, market, and legal content—all in one place.

Q. 

Do your current tools enable you to easily uncover news mentions of clients, competitors and other topics of interest?

A. 

Keep up automatically. Look for a tool that allows you to set up news alerts--delivered at the frequency you choose--to spot potential opportunities and threats or to stay current with ongoing stories.

Q. 

Do you have trouble finding current contact information for potential interview sources?

A. 

Look for a tool that offers comprehensive public records so you can locate addresses, emails, phone numbers, social media accounts, and family relations of crucial sources.

As a media professional, you rely on your research to stay ahead of the competition—so when it takes too long to get the answers you need, you can fall behind fast.

Before you invest in a media research solution, download our interactive Buyer’s Guide to see must-have features that will help you achieve measurable results.