In False Advertising and the Lanham Act, Thomas Williams addresses false-advertising claims under Section 43(a)(1)(B) of the Lanham Act. The product focuses on false-advertising claims under Section 43(a), and specifically, Section 43(a)(1)(B). It connects the dots in false-advertising precedent, from standing to sue through monetary relief, and includes analysis of key cases where courts have developed essential analytical tools for fleshing out the sparse statutory language.
The 2015 Edition includes analysis of a number of new cases, including U.S. Supreme Court’s decisions in Lexmark International v. Static Control Components, resolving the circuit split on whether antitrust-based standing rules are applicable to false-advertising claims, and Pom Wonderful LLC v. Coca-Cola Co., which explores the interplay between Section 43(a) and beverage labeling regulations.
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