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Foley & Lardner LLP: New FTC "Green Guides" Address Environmental Claims in Advertising

Advertisers increasingly want to point out eco-friendly features in their consumer products and services. The FTC has now issued its long-awaited, updated "Green Guides" to address such claims. The "Guides for the Use of Environmental Marketing Claims" provide the FTC's...

William A. Ruskin: FTC Cracks Down On ‘Greenwashing’

By William A. Ruskin Law 360 reported recently that that the FTC is taking decisive action against companies that make deceptive environmental marketing claims. “Greenwashing” involves misleading consumers concerning the environmental benefits of a product or service. In an earlier article...

FTC Chops 'Green' Plastic Lumber Claims and Diaper Claims That Fail to 'Pass the Smell Test'

On October 1, 2012, the Federal Trade Commission (“FTC”) issued a revised version of its “Guides for the Use of Environmental Claims,” better known to many as the “Green Guides,” which describe the types of environmental claims that the FTC may find deceptive under...

FTC Cuts Down Plastic Lumber Recycled Content Claims

For the second time in five months, the Federal Trade Commission (FTC) has announced a settlement of allegedly deceptive recycled content claims for plastic lumber. In its administrative complaint, the FTC claimed that American Plastic Lumber (APL) used deceptive and unfair marketing practices by...

FTC Fails to Prove Green Guides' Meaning of "Biodegradable"

In an Initial Decision announced February 6, 2015, [ enhanced version available to lexis.com subscribers ], Chief Administrative Law Judge D. Michael Chappell of the Federal Trade Commission (“FTC”) held that ECM BioFilms, Inc. d/b/a Enviroplastics International (“ECM”) made false...