October 6, 2010, the Federal Trade Commission (FTC) released its proposed
revisions to its "Green Guides" for public comment. Congress
empowered the FTC "to prevent persons, partnerships, or corporations . . .
from using unfair methods of competition in or affecting commerce and...
By William A. Ruskin
Law 360 reported recently that that the FTC is taking decisive action against companies that make deceptive environmental marketing claims. “Greenwashing” involves misleading consumers concerning the environmental benefits of a product or service. In an earlier article...