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Foley & Lardner LLP: New FTC "Green Guides" Address Environmental Claims in Advertising

Advertisers increasingly want to point out eco-friendly features in their consumer products and services. The FTC has now issued its long-awaited, updated "Green Guides" to address such claims. The "Guides for the Use of Environmental Marketing Claims" provide the FTC's...

FTC Chops 'Green' Plastic Lumber Claims and Diaper Claims That Fail to 'Pass the Smell Test'

On October 1, 2012, the Federal Trade Commission (“FTC”) issued a revised version of its “Guides for the Use of Environmental Claims,” better known to many as the “Green Guides,” which describe the types of environmental claims that the FTC may find deceptive under...