The Amazing Folly of Large Corporations Not Being on Facebook

The Amazing Folly of Large Corporations Not Being on Facebook

   By Mairi Mallon

Today I was looking for something on Facebook and came across the Lloyd’s of London group site. What I found (see screen grab below) was a page imported from Wikipedia – this time in Portuguese (!). I’ve talked about this before, but it really beggars belief that Lloyd’s is so sloppy in its risk and brand management as to not have control of its own Facebook page.

 Lloyd's of London on Facebook in Portuguese

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A while back, Facebook started importing Wikipedia pages for Fortune 100 and FTSE 100 companies onto Facebook if the companies did not have a Facebook page – all without their knowlegde . Remember Wiki pages are updated by the general public, and not controlled by any company or organisation. I’m sure you can see the risks of that without me having to spell them out. For corporations that pride themselves in managing their image this is not good – to put it mildly.

Now Lloyd’s of London has a group page – admittedly with only 36 followers – that they have no control over. As a result of Wikipedia unilaterally establishing a Lloyd’s of London page on Facebook whenever the Wiki site is updated, so to is the Facebook page – which is why it is in Portuguese today. Just have a look at the screen grab below – it is quite something.

Lloyd's of London on Facebook in Portuguese

Well – enough said. But they are not alone – and are in good company. Munich Re has a Wiki page downloaded on Facebook. As does Scor, General Re, Tokio Marine, QBE Insurance Group, White Mountains Insurance Group, Arig, Odyssey Re and Hannover Re. And the list goes on.

Swiss Re at least has a page but it does have some non-corporate stuff on it- funny as it is…

Allianz rules supreme on Facebook with its Allianz Knowlegde and others like PartnerRe and Mapfre at least have a page, though not managed well.

Setting up a Facebook page is not rocket science, so I’m a a bit bemused as to why these companies don’t know to at least bookmark their page and have control over it in the future should they need it. Tell them to give me a call if they need some help!!!

*sigh* We still have a long way to go in this market.

rein4ce managing director and founder Mairi Mallon has been writing about the re/insurance industry for nearly a decade, and has helped leading re/insurance companies and businesses that service them in London, Bermuda, the United States and Dubai with their public relations, corporate literature, web writing, social media and ghost-writing. Mairi worked for various national newspapers in Scotland before moving to Bermuda in 1999 where she worked on the business desks of The Royal Gazette and Bermuda Sun newspapers, writing extensively about the reinsurance industry. Mairi was also the Reuters business correspondent on the island. Returning to the UK in 2004, she continued to write about the market, regularly contributing to publications such as Reinsurance, Global Reinsurance, The Review, Institutional Investor, Insurance Day and Insurance Insider. She branched out into corporate writing and public relations with the formation of Breen Media in 2005 and started rein4ce in 2008. Mairi is an Associate of the Chartered Institute of Public Relations.

Read more from Mairi Mallon at her blog, reinsurance girl's blog.

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