Grassroots Model Movement Gains Traction

Grassroots Model Movement Gains Traction

Over the past few years, CanadaFashionLaw has followed a grassroots movement within the modelling community.  Models are taking it upon themselves to cohesively promote certain workplace standards.  In some instances, modelling groups have issued a Bill of Rights.  Although more 'policy' than binding law, it was a serious step toward formalizing workplace standards for models. 

Yesterday's announcement that Vogue UK signed a legally binding contract to promote ethical workplace standards for its models is a big step forward.  Below are some of the terms:

  • models will be treated with 'respect and professionalism'
  • they will not be degraded or demeaned
  • all meals and beverages will be provided on set
  • models will approve any partial or full nudity
  • the working day will be limited to 10 hours a day, with regular breaks
  • models under the age of 16 will not be used to represent adults (it's about bloody time!)
  • all young models will be chaperoned by an adult

In any other industry, these standards would be, well, standard,  Although this is a great step forward, CanadaFashionLaw can't help but be saddened by the fact that it is a step forward. 

View more from Canada Fashion Law. Follow Ashlee Froese on Twitter at @BrandFashionLaw.

(c) Ashlee Froese, 2013. All rights reserved.

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