As part of its work on supporting right holders of intellectual property, the EU-China IPR2 Project publishes a series of condensed guides for European and Chinese companies seeking practical advice on how to protect their IP in China and Europe respectively. These Roadmaps for IP Protection are available to download free-of-charge at www.ipr2.org/roadmap.
Read the Roadmap for Intellectual Property Protection in China -- Trademark Protection in China
The IPR2 project officially closed in 2011, and the Roadmaps from IPR2 are now available to download free-of-charge at IP Key, the New EU-China IP cooperation project, www.ipkey.org [search roadmaps]
Learn more at IP Key