By Jane Tucker
Is the use of your trademark as a keyword in online advertising an
infringement on your trademark?
The issue of whether the search engine
provider that sells the keyword is liable for trademark infringement is still
up in the air in the United States. In Rescuecom Corp. v...
It is not too early to wax nostalgic about the Internet
and trademark infringement. It seems so long ago that the Ninth Circuit, in
discussing metatags and initial interest confusion, said:
Using another's trademark in
one's metatags is much like posting a sign with another's trademark...
By Daniel T. Rockey
an opinion that will cause many companies to rethink their Internet
advertising strategies, the 9th Circuit Court of Appeals held in Network
Automation, Inc. v. Advanced Systems Concepts , Inc. , Case No.
10-55840 (March 8, 2011) [ enhanced version / unenhanced version ...
By Jonathan E. Moskin
A recent survey among in-house and outside trademark counsel conducted by the World Trademark Review found that among both groups, keyword advertising ranks among the top three leading concerns. See Adam Smith, Rewriting the Contract Between In-House and External Counsel, ( WTR...
By Matthew Osborne
Late last month, the United States Court of Appeals for the Fourth Circuit
heard arguments in a case accusing search giant, Google, of violations
of federal and state trademark laws when it sold keyword advertising
based on Rosetta Stone's marks to competitors, some...
By Darren Meale , Associate and Anthony Trenton , Partner
SNR Denton UK LLP
of Justice of the European Union (the CJ) has broadly approved the use by
advertisers of their competitors' famous trade marks to trigger the display of
sponsored listings on search engines
Rosetta Stone's trademark/keyword lawsuit
against Google was given new life today when the Fourth Circuit vacated in part
an order granting Google summary judgment. Rosetta
Stone v. Google, Inc ., 2012 U.S. App. LEXIS 7082 (4th Cir. 2012) [ enhanced version available to lexis.com subscribers ...
By Douglas "Doug" D. Salyers , James Moore Bollinger , Mark S. VanderBroek and Michael "Mike" D. Hobbs Jr.
In Rosetta Stone v. Google [ enhanced version available to lexis.com subscribers ], the U.S. Court of Appeals for the Fourth Circuit recently clarified the legal standard...
By Brian P. Gregg
Investing in a trademark registration is becoming the only effective means for defending a brand online at relatively modest costs. Business owners who do not own federal registration for their trademarks are seeing their ability to protect their marks on the Internet shrink at the...
Rosetta Stone Ltd. v.
Google, Inc ., 676 F.3d 144 (4th Cir. 2012) [ enhanced version available to lexis.com subscribers ] presented
the Fourth Circuit with challenging questions involving federal trademark
infringement and dilution claims in the context of Google's keyword advertising