LexisNexis® Legal Newsroom
Green Patent Blog: Green Leaf Greenwash?: Letter to FTC Targets CBS EcoAds Program

EcoMedia , a division of CBS, owns six pending trademark applications for the marks ECOAD and ECOAD (and Design) (shown above), for various services including fundraising for environmental protection and media and advertising services (see, e.g., ECOADS_85089838_App , ECOADS_85184033_App , and...

Green Patent Blog: Fiji Defeats “Unreasonable” Consumer in Green Drop Bottle Battle

In a previous post I wrote about a consumer class action against SC Johnson, accusing the producer of Windex of misleading consumers by using a GREENLIST label that allegedly implies objective third party certification of environmentally friendly ingredients in its cleaning products. Ayana...

Green Patent Blog: Freezer Greenwashing Suit Invokes Federal Appliance Law

In a recently-filed suit, Plaintiff Christopher Collins seeks to add another weapon to the greenwashing legal arsenal. The proposed class action, filed in federal court in Oakland, California, invokes the National Appliance Energy Conservation Act (NAECA) in allegations that Haier America Trading...

Green Patent Blog: Plastic Bag Makers Accuse ChicoBag of Reverse Greenwashing

Greenwashing has come to mean making false or deceptive representations about environmentally friendly aspects of products, services or practices. The vast majority of greenwashing legal actions target product or service providers touting their wares in such a way that misleads consumers about...

Green Patent Blog: Plastic Bag Makers Do a Reversal in Reverse Greenwash Suit

In previous posts here and here I wrote about a lawsuit in which plastic bag manufacturers Hilex Poly Company (Hilex), Superbag , and API Enterprises took issue with certain statements made by ChicoBag , the popular reusable bag maker. The accusations could be called reverse greenwashing, as they...

Green Patent Blog: Stating its Case: California Asserts New Law Against Alleged Plastic Bottle Greenwashers

Most public enforcement against alleged greenwashing has been at the federal level by agencies such as the Federal Trade Commission in the U.S. , the Advertising Standards Authority in Great Britain, and the Australian Competition and Consumer Commission . Now American states are getting into the...

Green Patent Blog: Danish Greenwash: Metal Industry Group Defeats Plastic Packager in False Advertising Case

An interesting piece on FoodProductionDaily.com reports on a recent decision involving greenwashing (and apparently reverse greenwashing) claims in Denmark. The ruling by the Danish Maritime Court is the culmination of a dispute that began in 2008 after Empac , a European metal packaging industry...