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Trademark Cases in a Digital World

Despite a favorable court ruling in March from the Court of Justice of the European Union, Google may be liable under French law for permitting companies and advertisers to buy keywords associated with registered trademarks, such as Louis Vuitton. In Google France and Google Inc. et al. v. Louis...

Fourth Circuit Offers Google Some Unfavorable “Keywords” in Rosetta Stone’s Trademark Appeal

Rosetta Stone's trademark/keyword lawsuit against Google was given new life today when the Fourth Circuit vacated in part an order granting Google summary judgment. Rosetta Stone v. Google, Inc ., 2012 U.S. App. LEXIS 7082 (4th Cir. 2012) [ enhanced version available to lexis.com subscribers ...

Troutman Sanders LLP: Rosetta Stone Opinion Clarifies Standard for Trademark Infringement Claim in Keyword Advertising Context

By Douglas "Doug" D. Salyers , James Moore Bollinger , Mark S. VanderBroek and Michael "Mike" D. Hobbs Jr. In Rosetta Stone v. Google [ enhanced version available to lexis.com subscribers ], the U.S. Court of Appeals for the Fourth Circuit recently clarified the legal standard...

McNees Wallace & Nurick LLC: Why Wait To Register? Trademark registrations are quickly becoming the only cost effective means to defend brands online

By Brian P. Gregg Investing in a trademark registration is becoming the only effective means for defending a brand online at relatively modest costs. Business owners who do not own federal registration for their trademarks are seeing their ability to protect their marks on the Internet shrink at the...

Unauthorized Use of Trademarks in Keyword Advertising

Rosetta Stone Ltd. v. Google, Inc ., 676 F.3d 144 (4th Cir. 2012) [ enhanced version available to lexis.com subscribers ] presented the Fourth Circuit with challenging questions involving federal trademark infringement and dilution claims in the context of Google's keyword advertising program. The...