LexisNexis® Legal Newsroom
Up in the Air of Cyberspace - Keyword Advertising and Trademark Infringement

By Jane Tucker Is the use of your trademark as a keyword in online advertising an infringement on your trademark? The issue of whether the search engine provider that sells the keyword is liable for trademark infringement is still up in the air in the United States. In Rescuecom Corp. v...

Fame, Flowers and Internet Advertising: CJEU Rules in Interflora

By Darren Meale , Associate and Anthony Trenton , Partner SNR Denton UK LLP The Court of Justice of the European Union (the CJ) has broadly approved the use by advertisers of their competitors' famous trade marks to trigger the display of sponsored listings on search engines Background...

A Game of Thrones: Is Meltwater Attempting to Overthrow the AP as Content King?

If you've read Game of Thrones or watched it on HBO, then you're probably aware of the general theme, which can be summarized in a single sentence from the book: "When you play the game of thrones, you win or you die." The AP has long held the content throne, but an usurper - Meltwater...

If the Google Trademark Falls as Generic, Could Jessica Simpson Be Far Behind?

No offense to you, Jessica Simpson, but since your pregnancy/baby's birth, you're in far too many places. Here she is this morning on CNN.com, between the major headlines, "Scientists confirm 'old person smell'" (finally!) and "Kid feels 'dizzaaay,' hilarity ensues"...