Martindale-Hubbell® SEO Services Helps Attorney’s Web Site Stand Out in Niche Area of Practice

Martindale-Hubbell® SEO Services Helps Attorney’s Web Site Stand Out in Niche Area of Practice

Bryant Green is an Atlanta-based attorney who handles a wide range of personal injury matters, but he has developed a very unique area of practice. Mr. Green's firm has successfully represented a number of parents who have pursued legal remedies in pediatric medical malpractice cases, with a particular niche focus on child nephrology (study of the kidneys).

In 2007, Mr. Green contracted with Martindale-Hubbell to build and host a Lawyer HomePage as his official law firm Web site. The site was effective in providing Mr. Green with a professional image on the Internet, but he knew that he needed additional help in order for his site to be more visible to parents who might be searching for an attorney with his particular expertise.

"My site looked good, but I kept reading about how any small business needs to optimize their Web site in order for it to pop up more often in online searches," he explained. "I spoke with the folks at Martindale-Hubbell and they explained what their Search Engine Optimization (SEO) services could do for me, so I decided to add Martindale's SEO support."

Attachment: MH SEO Green Case Study.pdf