Being interviewed by a prospective client is not that different than a young lawyer interviewing for a job in this awful market. This idea came to mind when I saw an article by William Melater, a young associate and contributor to Attorney at Work. He wrote about three basic rules for young graduates interviewing for a law job. I thought how helpful the same rules would be in making a pitch to a prospective client.
The basic rules are:
Since we are in the personal services business, how we present ourselves to a prospect - whether a prospective employer or prospective client - can rest on how you prepare, present and listen during the selection process.
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