LexisNexis® Legal Newsroom
    International Marketing Management

    The impact of economic globalization can be seen everywhere in the United States. Virtually all states have subsidiaries of foreign companies and manufacturing plants. More and more American companies, including small to medium sized ones, engage in overseas...

    Don't Turn Editors Off - Follow These Winning Tips

    Being a good writer with a dynamite article you would like to get published is only half the battle. You must comply with editorial rules and protocol of the publications you're trying to reach, if you will have any chance at all of getting that...

    Firms Can Control Whether Clients Stay or Go

    While the managers of professional services firms often view market pressures as the driving force that determines whether clients remain loyal or choose to shop elsewhere for added services, a study by the Redwood Think Tank indicates that firms have...

    How To Promote Your Law Blog (or any blog)

    Now that your blog is "LIVE," you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn't improve. Submit to Giant Search Engines Even though you've optimized...

    The Necessity of Having Spinal Cord Injury Lawyer

    Spinal cord injuries are about as severe as brain injuries. A spinal cord injury could lead to paralysis or general pain throughout the body. Like other injuries there are levels of spinal cord injuries that can cause havoc to the body. With that...

    Competitive Intelligence in Law Firms; How Can You Begin?

    Just as lawyers perform due diligence in researching the ins and outs of case law, law firms large and small need to investigate the business landscape to improve market intelligence. A growing number of legal professionals, particularly law librarians...

    CRM Solution Creates Business Development Opportunity

    Porter & Hedges is one of the last re­maining mid-sized firms in Houston with 100 attorneys that regularly vies for busi­ness with much larger multi-office firms. To level the playing field as smoothly as possible, the firm embarked on a plan...

    What it takes to succeed in online marketing

    A law firm can improve its positioning on search-engine results by incorporating keywords that are relevant to the practice and that prospective clients are likely to use in searches. Sixty-five percent of people in need of legal representation begin...

    The biggest mistake lawyers make when trying to develop new business

    The biggest mistake most lawyers make in developing new business is that they don't listen. In a shocking turn of events, they talk too much. Experts agree that when you are building business relationships, you should spend 50% to 80% of your time...

    Obstacles to cross-marketing

    "We all know that we should be cross-marketing and cross-selling, but we're just so bad at actually doing it." I frequently hear comments like this from law firm partners. There are a number of reasons why a law firm can be so bad at...

    7 Mistakes PI (and Other) Lawyers Make When Marketing

    A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison...

    LexisNexis Ultimate Law Firm Marketing Makeover Contest

    The following blog was written by Philip Livingston, CEO Martindale-Hubbell, SVP LexisNexis USLM In today's economy, smaller firms and solo practitioners are challenged like never before to find and win new clients - typically individuals or small...

    ABA May Destroy Internet Marketing Advantage for Solos and Small Firms

    There has been a bit of a stir over the recent the ABA memo calling for comments on their "Issues Paper Concerning Lawyers' Use of Internet Based Client Development Tools." I became aware of the issue thanks to an email from Larry Bodine...

    No Justice for ‘Justics?’ Lawyer Sues Yellowbook for Misspelling

    Manny de Castro is suing Yellowbook after the phone book maker misspelled a prominent word in the attorney's half-page, color advertisement, but still insisted he pay for the ad or be taken to a collection agency. A frustrated de Castro says he'll...

    Biggest Challenges Facing Small Law Marketing Efforts

    You may have read that LexisNexis just launched its " Ultimate Law Firm Marketing Makeover " contest, which gives small law firms across the United States (those with up to 21 practicing lawyers) an opportunity to win a comprehensive suite of...

    Don't Procrastinate, Draft Your Marketing Planning for 2011, NOW

    Okay, you had the best of intentions after the summer to gear up for the fall and winter months ahead, right? But, you didn't get around to it, right? Well, two "rights" don't make a wrong... it just means that you procrastinated. Join...

    Put Your Best Face on Facebook

    Although I've been on Facebook for awhile, I can't say that I have been a big fan. In fact, when it comes to social media, I've been in favor of LinkedIn over Facebook for businesses, especially law firms. That may be changing. If you are...

    LexisNexis Ultimate Law Firm Marketing Makeover Contest: $50,000 Grand Prize Winner Announced

    The following blog was written by Philip Livingston, CEO Martindale-Hubbell, SVP LexisNexis USLM Last night on the eve of LegalTech , LexisNexis hosted a Small Law dinner in New York City. There were nearly 40 people in attendance, all of whom are...

    Are law firm newsletters worthwhile?

    I recently participated in an interesting discussion with a group of law firm partners about the value of newsletters. About half of the group said that their firm's newsletter was worthwhile overall; but the other half argued that it was a complete...

    Client interviews: do-it-yourself or get outside help?

    I participated earlier today in a discussion group on LinkedIn about client surveys. This posting provides a few additional comments and observations that would have made my comment on LinkedIn too long. The question concerned whether a law firm...

    Are you at risk of losing a client? 10 diagnostic questions

    As my colleagues and I interview the clients of law firms, we hear a consistent set of complaints about the service that they receive from law firms. Here is a short checklist to help law firms consider whether they have the basic management structures...

    Client Feedback Pointers

    Seeking client feedback is not only important for every law firm, but it needs to be done right. Following a recent post of mine on the topic, my friend Stacy West Clark raised some issues that got me to thinking about the Who, What, When, Why's...

    Why your lawyer’s not a social media ninja

    Let me start with a confession. It took me a while to "get" Twitter . The first time I tried it (which I think was 2008), I just used it to consume information. It wasn't great for a number of reasons - firstly, I didn't put a ...

    Hush Up and Listen!

    Admittedly, I am not a good listener. I've gotten better, in part because I began listening to my own preaching. More and more in coaching sessions, I advise lawyers to listen more than 50% of the time. In fact, more than 80% as they get better...

    Good surprises

    Are you better than you think you are? One of the most unpleasant surprises in the practice of law is to learn that a client is dissatisfied with something that you believed that you did quite well. Bad news like this is unwelcome, but it can be...