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    The Elevator Speech Updated | Small Message, Big Impact

    Terri L. Sjodin is a speech geek. Her experience on her speech and debate teams in high school and college laid the groundwork for her 2011 book, "Small Message, Big Impact : How to put the power of the elevator speech effect to work for you."...

    Are You Pressed To Find Time for Marketing?

    A client mentioned to me this week that things are a little slow, so he has more time to think about marketing. Too bad! He should have been thinking about his next clients when he was busy. Yeah, I know, easier said than done. However, when you are...

    Do More Than Expected, Nothing Less

    Make sure to do more than expected for your clients (and referral sources). But, really make sure to never do less than they expect. While traveling to Buffalo on business, I rode in from the airport with a cab driver who asked when I would ...

    Some Real Blunders to Help Undermine Your Marketing Efforts

    Now let's think. If I wanted to do some really stupid things to hurt my chances of getting more legal business, and/or damage my reputation, as a lawyer what would they be. Here is my take on an article in Trey Ryder's recent newsletter...

    How you can monitor social media buzz about you

    Rob Kahn, Director of Business Development at Fenwick & West LLP , and Elizabeth Lampert, owner of Elizabeth Lampert PR , just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading...

    Clients Still Hire Lawyers Not Law Firms, So Get Off Your Duff!

    Over the years I have met many a lawyer who wasn't into marketing or sales. The reason: the firm will do it. Well, the firm can't do it. Individual lawyers must, because clients continue to hire lawyers, not law firms. In a recent article...

    Social media for introverts - Guest post by Paul S. Grabowski

    I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments. He just wrote this post for Thom Singer's blog (Thom Singer is also an Andrews Kurth marketing...

    Marketing Tip: Avoid Malpractice Claims

    Now there is a brilliant title, right? Obviously, any client who sues for malpractice (or even files a grievance with the state bar), is probably not going to hire you again. Not to mention how many people they will bad mouth you to. Okay, so that...

    When it comes to Marketing, Sometimes Less is More

    Consultants (as well as lawyers) can be a touch wordy sometimes. Especially when trying to sell their services to prospective clients. Often we think that it's necessary to cover the waterfront in terms of explaining who we are, what we do (or...

    Use Networking to the Maximum at Conferences

    Okay, you've decided it's time to do some networking at a conference. The first thing you need to do is identify the right conferences to attend. Those would be ones that your clients and/or referral sources attend. If your main referral sources...

    Do Client Experiences Drive Your Firm?

    No. 76 in Ric Willmot's weekly wisdom series "Customer Experiences Drive Your Business" hit a core nerve with me. He starts by stating "(c)ustomer service shouldn't be a poor man's cousin to growing your business."...

    Avoid Marketing Procrastination

    Do you procrastinate in your practice by delaying drafting that motion, or answering those interrogatories, or reviewing your pre-bills? If so, then I'll bet you aren't doing much better with your marketing activities either. Right? Then you...

    Networking Requires Getting Off Your Duff!

    Social media is obviously one way to network these days, and it can work. But, it is not as effective as face-to-face events with clients, referral sources and prospects. So, it's time to get up from your desk, and get out and about. That is the...

    Are You Credible When Making a Presentation?

    Whether you are making a pitch to your boss, a client or prospect, or a speech to a more general audience, credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com of the importance of ethos in any presentation. Asher...

    Why Taking Control of Your Debt is So Important

    We are living in fairly tough times right now and money is becoming tighter and tighter. Higher energy bills, a higher cost of living and a lack of money is seeing many people starting to struggle especially if they are drowning in debt. If this problem...

    Income Protection For Doctors - How To Choose The Right Policy

    There is of course far more to becoming an elite medical professional than monetary rewards alone, but this doesn’t mean that specialised income protection for doctors isn’t one of the most vital considerations that must be carefully thought...

    Beating Back the Trauma: Hiring a Brain Injury Lawyer

    In the news you often hear about former professional football players suffering some form of brain injury that leads to a loss of cognitive skills or loss of life. You also hear news about veterans who come back from Afghanistan or overseas that have...

    Bankruptcy Can Mean A New Start For A Person

    There are times when people need to take advantage of the beneficial aspects of bankruptcy . This can occur for many different reasons. Usually someone has gone through a very trying time with their finance, and they require the bankruptcy option. Since...

    • 05-30-2013 | 04:55 AM
    • Author:
    Cell Phone Insurance – A Look at the Various Aspects it covers

    Before you buy cell phone insurance, it’s important to take a look at everything that it covers. Now some people have this wrong impression that it covers just about everything under the sun. But, even the most comprehensive insurance policies don’t...

    What Do You Really Know About Your Best Clients?

    At a time when law firm budgets are tighter than ever, the question of how to prioritize marketing resources has taken on a new urgency. In this climate, a number of firms are discovering there is tremendous value in a new type of client profiling that...

    Don't Go Blindly into that Law Blog

    Blogs are particularly attractive to small firms with limited marketing budgets because they are less expensive than traditional forms of marketing. Niche practices can benefit as well, because they allow an attorney to promote his or her expertise in...

    Younger Attorneys Need To Appreciate the Business Side of The Practice

    How appropriate this week as the nation (if not the world) honors the memory of a great curmudgeon in CBS's Andy Rooney, that Attorney at Work has a post by its own killjoy Otto Sorts . It deals with an old codger's advice to the younger members...

    Basic Rules for Landing a Client or a Law Job

    Being interviewed by a prospective client is not that different than a young lawyer interviewing for a job in this awful market. This idea came to mind when I saw an article by William Melater, a young associate and contributor to Attorney at Work . He...

    Individual and Firm Brands Are Not Mutually Exclusive

    In a couple of posts back in 2009, I talked about the importance of a personal brand , as well as its relation to the firm's brand . Both are important, but the personal brand is more critical since clients hire lawyers in most cases, not the...

    Facebook IPO | A Take-away Idea for Law Firm Strategy

    Potential buyers got their first look at Facebook financials yesterday, which showed the company produced a $1 billion profit last year from $3.71 billion in revenues. The company derives 85% of those revenues from advertising, with the rest from social...