Interesting buzz over on LinkedIn's
Marketing the Law Firm group. Eric Dewey compiled "Ten Tips to Improve Profit in 90 Days or Less,"
and offered to send a copy to those who requested it. A bunch have. Not a lot
of new stuff there,...
Okay, you've decided it's time to do
some networking at a conference. The first thing you need to do is identify the
right conferences to attend. Those would be ones that your clients and/or
referral sources attend. If your main referral sources...
Terri L. Sjodin is a speech geek. Her
experience on her speech and debate teams in high school and college laid the
groundwork for her 2011 book, "Small Message, Big Impact : How to put the power of the
elevator speech effect to work for you."...
Social media is obviously one way to
network these days, and it can work. But, it is not as effective as
face-to-face events with clients, referral sources and prospects. So, it's time
to get up from your desk, and get out and about. That is the...
Do you procrastinate in your
practice by delaying drafting that motion, or answering those interrogatories,
or reviewing your pre-bills? If so, then I'll bet you aren't doing much better
with your marketing activities either. Right? Then you...
There has been a bit of a stir over the recent the ABA memo calling for comments on their "Issues Paper Concerning Lawyers' Use of Internet Based Client Development Tools." I became aware of the issue thanks to an email from Larry Bodine...
Are you better than you think you are?
One of the most unpleasant surprises in the practice of law is to learn that
a client is dissatisfied with something that you believed that you did quite
well. Bad news like this is unwelcome, but it can be...
In the news you often hear about former professional
football players suffering some form of brain injury that leads to a loss of
cognitive skills or loss of life. You
also hear news about veterans who come back from Afghanistan or overseas that
No. 76 in Ric Willmot's weekly wisdom
"Customer Experiences Drive Your Business" hit a core nerve with me. He
starts by stating "(c)ustomer service shouldn't be a poor man's cousin to
growing your business."...
Whether you are making a pitch to
your boss, a client or prospect, or a speech to a more general audience,
credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com
of the importance of ethos in any presentation.
Being interviewed by a prospective client is not that different than a young lawyer interviewing for a job in this awful market. This idea came to mind when I saw an article by William Melater, a young associate and contributor to Attorney at Work . He...
Too many lawyers believe that only "natural rainmakers" can win new clients. This is possibly one of the biggest factors in poor marketing and business development in law firms. Not believing that they can be good at marketing, many lawyers...
Consultants (as well as lawyers) can
be a touch wordy sometimes. Especially when trying to sell their
services to prospective clients. Often we think that it's necessary to cover
the waterfront in terms of explaining who we are, what we do (or...
Spinal cord injuries are about as severe as brain
injuries. A spinal cord injury
could lead to paralysis or general pain throughout the body. Like other
injuries there are levels of spinal cord injuries that can cause havoc to the
body. With that...
There is of course far more to becoming an elite medical professional than monetary rewards alone, but this doesn’t mean that specialised income protection for doctors isn’t one of the most vital considerations that must be carefully thought...
The Rule : Get to events 20 minutes early, and stay 20 minutes after it is over!!
I usually do not link to articles or posts by consultants who refer to themselves as gurus, experts, the best or top anything. I routinely pass their stuff...